In this special 100th episode of The Next CMO podcast, we speak to David Meerman Scott, author of 12 bestselling books including "Fanocracy" and "The New Rules of Marketing & PR", David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including "The New Rules of Marketing & PR" (now in its 6th edition and in 29 languages). In his spare time he surfs and travels around the world for great live music.