In this episode, I sit down with Kevin Abraham—a real estate marketing strategist and ghostwriter who helps real estate CEOs turn cold leads into warm deals using 5-day educational email courses. Kevin shares how agents and founders often get stuck chasing vanity metrics—likes, views, and followers—without generating real, qualified leads. We dive into the systems behind converting attention into appointments, and why trust-building (not constant posting) is the real game-changer. What might surprise you? Kevin’s also studying Biomedical Science at university. Yep, he’s a self-proclaimed lab geek—and as it turns out, applying scientific testing principles to business and marketing delivers serious results. 💡 Highlights include: The hidden power of email over social media Why most agents confuse visibility with credibility How to build a reusable lead-gen asset that works on autopilot The one mindset shift agents must make to stop chasing and start attracting Whether you're an agent, founder, or just tired of posting into the void, this episode is packed with practical takeaways to improve your lead flow and start turning eyeballs into income. 🎧 Listen now and start making your marketing matter.