Watch the full episode here: https://youtu.be/0YKzaL4-H3M

In this spotlight from episode 351 of Stories from the River, Charlie Malouf and Carl Hillesland explore the unique dynamics of their Spokane store, Broad River Retail's first mall-connected location. They discuss the impact of increased foot traffic, the challenge of understanding customer intent, and how the team is navigating multiple entrances and high-volume flow.

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