If you’ve ever wondered why your framework hasn’t translated into consistent leads, stronger authority, or easier sales, this episode will help you see what’s missing.

In this episode of The Vignette Effect, Raquel Furman is joined by Maeve Ferguson, who helps established thought leaders transform frameworks into lead-generating diagnostic infrastructure. The kind that qualifies the right people, filters out the wrong ones, and supports scale without requiring founders to be everywhere at once.

Maeve shares how diagnostics differ from traditional quiz funnels, why most marketing problems are actually infrastructure problems, and how data can guide smarter decisions across content, offers, and growth.

This episode is especially helpful if you:

Maeve Ferguson is an authority architect and strategist who helps established thought leaders turn their frameworks into legacy-building, lead-generating diagnostic assessments. Her work transforms intellectual property into infrastructure that qualifies, converts, and scales without founders needing to be in the room. Maeve works with seven- and eight-figure businesses, bestselling authors, and industry authorities, and runs her consultancy from a working horse farm in Northern Ireland.

Find Maeve on LinkedIn

Visit her website https://www.maeveferguson.com/

Raquel Furman is a brand coach and creative director behind The Vignette Effect. She helps creative founders and thought leaders clarify their message, build expressive brand ecosystems, and turn big ideas into marketing that actually works.

Follow Raquel on Instagram

Learn more about working together at Vignette Brand Studio or book a call.