Join Wendy Coulter as she dives into the Hummingbird Effect with Courtney Collins from Bobbit Construction. With over 30 years of experience as an agency owner, Wendy, alongside marketing strategist Hannah, hosts this insightful episode where they discuss innovative marketing strategies, overcoming industry challenges, and the transformative power of small changes in marketing. Courtney shares her journey in the construction industry, highlighting the impact of effective social media practices, the power of direct mail, and empowering her marketing team. Learn how seemingly small shifts can lead to big changes in your business and beyond.

00:00 Introduction and Podcast Launch

00:54 Meet Courtney Collins

02:35 Courtney's Background and Career Journey

06:41 Marketing Strategies in Construction

14:54 The Hummingbird Effect in Marketing

23:29 Empowering the Team

24:34 Boosting Team Morale

25:45 Engagement and Incentives

27:17 Innovative Strategies

30:20 Advice for Newcomers

33:08 Future Plans and Innovations

38:25 Leveraging AI and Tools

41:51 The Hummingbird Effect

48:01 Final Thoughts and Reflections