Are you tired of feeling like your podcast is just a time-consuming hobby rather than a growth engine for your business? Many podcasters struggle with the disconnect between high download numbers and actual business growth. In episode 254 of Podcasting Unlocked, Alesia Galati sits down with Nathalie Dorémieux to discuss why your podcast is not a strategy, but simply a tool for your broader business goals. This conversation dives deep into how to move beyond ego metrics like download counts and instead focus on turning your listeners into meaningful conversations. Whether you are managing a membership or looking to connect with high-ticket clients, you'll learn how to reverse-engineer your content to solve specific problems and spark genuine engagement. 

Nathalie Dorémieux is a seasoned entrepreneur with 20 years of business experience, currently operating from the south of France. She runs a successful family business alongside her husband and son, focusing on creating high-quality online experiences and strategic growth. Nathalie manages two primary ventures: The Membership Lab and Podcast LeadFlow. With experience supporting over 300 clients, Nathalie brings a wealth of insight into what makes a membership successful and how to use podcasting as a human-centric tool for business acceleration.

Key Takeaways

• Your Podcast is a Tool, Not a Strategy
• Focus on Results Over Content
• The Power of Conversations
• Utilize the Three C's
• Strategic Repurposing of Guesting
• Embrace the Seasonal Approach

Everything in your podcasting journey should be treated as an experiment. If you are stuck in "thinking mode," remember that taking action is the fastest way to discover what truly excites you and connects with your audience.

What is one specific problem your audience has that you can address in a 10-minute solo episode this week? Record it, share it, and start a conversation! Be sure to subscribe to Podcasting Unlocked for more strategies on how to amplify your message.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

CONNECT WITH NATHALIE:

LinkedIn

The Membership Lab

Podcast LeadFlow

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

Work with Alesia 1:1

LINKS MENTIONED:

Limited Series Podcast Episode

Free Download: 15 Ways to Improve Your Podcast

Proud member of the Feminist Podcasters Collective.