In this deeply moving episode of *Finding New Waters*, we are honored to speak with Freida MacDonald, founder of *Know Hope North Carolina*. Freida shares her personal story of turning immense loss—the passing of her two sons, Stephen and Michael—into a mission to help others struggling with addiction. She talks about her work with *Know Hope NC*, her advocacy for harm reduction, the importance of resources like the Opioid Settlement Funds, and her work with recovery helplines. Freida’s powerful message underscores the value of meeting people where they are, breaking stigma, and staying connected to resources for long-term recovery.

Timestamps: -

**[00:00] Introduction**: Welcome and overview of the episode. - **[01:00] Meet Freida MacDonald**: Freida introduces herself and the story behind *Know Hope North Carolina*. - **[04:00] Turning Loss into Purpose**: How Freida transformed the loss of her sons into a mission to support others. - **[08:00] The Critical Role of Resources**: Advocacy for accessible detox centers, affordable aftercare, and recovery programs. - **[13:00] The Power of Personalization**: How *Know Hope NC* honors lives lost through banners and billboards. - **[18:00] Harm Reduction and Hope**: Meeting individuals where they are in their recovery journey and reducing stigma. - **[24:00] Addressing Opioid Settlement Funding**: Freida discusses how opioid funds can be allocated to create lasting impact. - **[28:00] Virtual Resources for Recovery**: How virtual support and grief groups are creating access for rural and underserved communities. - **[31:00] Breaking the Stigma**: Encouraging families to talk about addiction openly and truthfully. - **[35:00] Closing Thoughts**: Ways to get involved with *Know Hope North Carolina* and other recovery resources.

Guest Bio: **Freida MacDonald** **Founder, Know Hope North Carolina** Freida MacDonald is the founder of *Know Hope North Carolina*, a nonprofit dedicated to reducing stigma, honoring lives lost to addiction, and connecting individuals to recovery resources. After losing her two sons—Stephen to gun violence and Michael to fentanyl—Freida turned her grief into purpose, advocating for harm reduction, increased access to resources, and ongoing support for individuals and families. Through her work with *Know Hope NC* and the Alcohol and Drug Council of North Carolina, Freida has helped countless individuals find hope and healing.

Resources Mentioned: - **Know Hope North Carolina**: https://www.knowhopenorthcarolina.com- **Alcohol & Drug Council of North Carolina (Recovery Helpline)**: http://help4recovery.org

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