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Turning One Conversation Into a Content Engine with Jess Milanes
When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint.
Blogging felt like a slog. Video was a hard no. But talking? That I could do.
In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full content ecosystem. She’s also our podcast producer - and the person who helped me shift my mindset from “podcasting is a heavy lift” to “podcasting is my content engine.”
Eleven episodes later, this show anchors every piece of marketing I create. Today, we’re pulling back the curtain so you can see how a lean, doable launch puts your voice in your buyers’ earbuds - long before the discovery call.
Key Takeaways
- Why podcasting is more than a visibility tool - it’s a sales strategy
- How to go from concept to confident launch
- The lean gear stack that gets the job done
- A simple roadmap that makes podcasting feel doable
- The mindset shifts that help founders get out of their own way
Sales as Service Challenge — Join Now!
- Pick one platform you can realistically commit to: podcast, LinkedIn articles, weekly newsletter, or short-form video.
- Brainstorm three anchor pieces that answer your buyers’ biggest questions or pain points—timer set for 30 minutes.
- Block time on your calendar and ship the first piece this week.
Share your chosen platform with the hashtag #SalesAsService, so I can cheer you on.
Links & Resources:
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Learn more about Jess:
- Website: theknwn.com
- Instagram: @jessmilanes
- LinkedIn: linkedin.com/in/jessmilanes
- Resources mentioned in this episode:
Gear Recommendation: Audio-Technica ATR2100x Mic
Recording Platform: Riverside.fm
Hosting Platform: Buzzsprout
Have an episode idea? DM me on LinkedIn or Instagram and let me know.
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.
View all episodes
By Tamara SmithWhen Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint.
Blogging felt like a slog. Video was a hard no. But talking? That I could do.
In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full content ecosystem. She’s also our podcast producer - and the person who helped me shift my mindset from “podcasting is a heavy lift” to “podcasting is my content engine.”
Eleven episodes later, this show anchors every piece of marketing I create. Today, we’re pulling back the curtain so you can see how a lean, doable launch puts your voice in your buyers’ earbuds - long before the discovery call.
Key Takeaways
- Why podcasting is more than a visibility tool - it’s a sales strategy
- How to go from concept to confident launch
- The lean gear stack that gets the job done
- A simple roadmap that makes podcasting feel doable
- The mindset shifts that help founders get out of their own way
Sales as Service Challenge — Join Now!
- Pick one platform you can realistically commit to: podcast, LinkedIn articles, weekly newsletter, or short-form video.
- Brainstorm three anchor pieces that answer your buyers’ biggest questions or pain points—timer set for 30 minutes.
- Block time on your calendar and ship the first piece this week.
Share your chosen platform with the hashtag #SalesAsService, so I can cheer you on.
Links & Resources:
- Join us for the next SAS LIVE Office Hours Event!
- Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients.
- Learn more about Jess:
- Website: theknwn.com
- Instagram: @jessmilanes
- LinkedIn: linkedin.com/in/jessmilanes
- Resources mentioned in this episode:
Gear Recommendation: Audio-Technica ATR2100x Mic
Recording Platform: Riverside.fm
Hosting Platform: Buzzsprout
Have an episode idea? DM me on LinkedIn or Instagram and let me know.
Tam Smith is the founder of Studio Three 49 and a professional conversation starter. She helps service-based founders stop waiting for referrals and start creating opportunities through genuine conversations.
Your next client - calculate what it takes.
Learn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call.
Connect with Tam on LinkedIn.
Produced by KNWN Media. Executive Producer: Jess Milanes.