Business can be used as a force for good, and a new generation of brands are shifting the corporate paradigm focusing on the triple bottom line - profit, people and the planet. The word KAIBAE means “Hello, how are you? Are you well?” in Kusaal the spoken language of the baobab harvesting communities in Ghana. The Kaibae brand was born out of the love of a tree and a google search that brought a Naturopathic Doctor, a Botanist Humanitarian and a curator together. Kelly Kovack talks with Dr. Luc Maes,  the doctor of naturopathy in the trio. His passion turned into a mission and a brand that gives voice to wild plants seeing them as powerful catalysts for improving health and beauty, advancing social good and preserving biodiversity.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices

Business can be used as a force for good, and a new generation of brands are shifting the corporate paradigm focusing on the triple bottom line - profit, people and the planet. The word KAIBAE means “Hello, how are you? Are you well?” in Kusaal the spoken language of the baobab harvesting communities in Ghana. The Kaibae brand was born out of the love of a tree and a google search that brought a Naturopathic Doctor, a Botanist Humanitarian and a curator together. Kelly Kovack talks with Dr. Luc Maes, the doctor of naturopathy in the trio. His passion turned into a mission and a brand that gives voice to wild plants seeing them as powerful catalysts for improving health and beauty, advancing social good and preserving biodiversity. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Business can be used as a force for good, and a new generation of brands are shifting the corporate paradigm focusing on the triple bottom line - profit, people and the planet. The word KAIBAE means “Hello, how are you? Are you well?” in Kusaal the spoken language of the baobab harvesting communities in Ghana. The Kaibae brand was born out of the love of a tree and a google search that brought a Naturopathic Doctor, a Botanist Humanitarian and a curator together. Kelly Kovack talks with Dr. Luc Maes,&nbsp;&nbsp;the doctor of naturopathy in the trio. His passion turned into a mission and a brand that gives voice to wild plants seeing them as powerful catalysts for improving health and beauty, advancing social good and preserving biodiversity.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Passion Into a Brand Built to Do Good - Dr. Luc Maes, Founder, KAIBAE

Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

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Engage with us on LinkedIn.

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Editorial stories that provoke, inspire and educate, connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter. About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future. Join our community by subscribing to our newsletter. Engage with us on LinkedIn.

Editorial stories that provoke, inspire and educate,&nbsp;connecting the dots and offering a fresh perspective on the beauty and wellness industry through the lens of host Kelly Kovack. CEO and founder of BeautyMatter, she is an outsider with inside access, not afraid of having a point of view. It’s a Matter Of… is a weekly audio series featuring unfiltered conversations with thought leaders and change-makers about things that matter.

About BeautyMatter: BeautyMatter is a media platform that creates editorial content experiences for executives, leaders and big thinkers in the beauty and wellness industries. Founded in 2016 but informed by 25 years of experience, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future.

Join our community by subscribing to our newsletter.
Engage with us on LinkedIn.

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Turning Passion Into a Brand Built to Do Good - Dr. Luc Maes, Founder, KAIBAE

Turning Passion Into a Brand Built to Do Good - Dr. Luc Maes, Founder, KAIBAE

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