Turning Pro Academy Podcast

Turning Pro Academy Podcast

By Chris DufeyBusiness
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Turning Pro Academy Podcast episodes

  • #29 How To Sell High-Ticket Coaching w/ John Logar

    Do you want to be attracting the 'Rolls Royce' of clients?
    Not having any more tire kickers or time wasters, but the exact type of clients you want and able to deliver everything they need and not being 'penny pinchers' about it.
    The growth you can have with your business if you start to offer high-ticket items such as the best coaching programs and packages that you can serve, to produce the world's best results allows you to take your business to the next level.
    I bring on John Logar which is the Mr. Miyagi when it comes to selling and delivering first class services and programs... Tune in and get ready to action from this episode I know you will love.
    Show Notes:
    0:39 Episode intro
    4:49 Selling high ticket items
    8:33 Have a high ticket item to offer
    9:35 Two ways you can raise your prices
    11:22 Fundamentals - find a problem that you can solve
    12:08 Develop your strategy to deliver your solution
    14:03 Pitch and share your idea
    15:07 Validating your idea
    16:20 Qualify your audience by providing tiered pricing
    18:43 Coaching ROI
    19:51 Bring an element of fun, surprise, and excitement
    22:15 How to engineer that perception of value
    25:37 Usual stumblingblocks when implementing a high ticket program
    28:25 Have fun with the process of creating your program
    33:01 Where to learn more about John Logar
    Mentioned:
    Consulting Unleashed - consultingunleashed.com
    Business Unleashed Podcast
    35 min
  • #22 The 'Best' Marketing Strategy with John Logar

    How you can have "the best marketing strategy" to have clients by the boatload coming to you...
    Having had the pleasure of knowing John and meeting him earlier this year, I am bringing this wizard of marketing and business on so we can show you the steps of whats involved in a successful and what to avoid for a failed marketing campaign.
    If you're wanting to attract new clients, build your business and not stress over money or finances then you need to listen to this and take action!
    The 'Best' Marketing Strategy For Personal Trainers
    Show Notes:
    0:35 Episode intro
    4:37 Who is John Logar
    7:25 How to have clarity in building your business
    10:07 Why you should always be marketing
    12:40 Go directly to the market
    14:30 The best marketing strategy
    15:38 Why you should piggyback on other people's marketing
    17:41 How to use remarketing and Facebook retargetting
    19:08 Get four marketing channels
    20:41 The importance of monitoring your marketing
    21:02 Why you should be constantly increasing your pricepoints
    23:34 How to price your product to get 100% margin
    27:52 The concept of preeminence
    30:13 Why John doesn't do proposals
    32:55 Summary of John's pitching process
    34:00 Who are the most valuable people in your database
    38:10 When the prospect says no
    40:58 When to do your follow up
    43:26 Happiness according to John
    45:01 Closing words
    Learn More About John Logar
    Visit John Logar website by CLICKING HERE
    Love Turning Pro Academy Podcast?
    Of course you did… Why not shout out about it on iTunes?
    Click HERE to leave a review on iTunes and make my heart smile by helping it reach and help more people.
    47 min
  • #20 How To Build a Online Personal Training Business

    "How To Build a Online Personal Training Business"... to have clients coming to you.
    Let me show you how to set up and build your
    Online Personal Training Business... the right way
    Avoid the common mistakes, focus on what "really works" and finally start seeing the results that will change your income, freedom and lifestyle.
    This episode I dig-deep into unveiling the truths and giving you the advice and actions to use from today.
    This episode was done by popular demand... you ask for it - I deliver. Comment below with what else you want to know so each week I can give you the answer you need.
    Show Notes:
    0:37 Episode intro
    4:08 Opinions
    5:28 What are your true assets online
    8:30 Why you need to get your content out there
    9:43 Content is still King!
    11:09 Where to start
    11:51 Your social media accounts is not your pllatform
    13:21 Know, like and trust factor
    16:32 Strategy #1 Quality content
    18:09 Strategy #2 - Dedicated list building
    20:44 Strategy #3 Where to put opt ins?
    22:25 Strategy #4 - Be the solution
    25:13 Get your minimum viable product
    25:41 Strategy #6 - Create relationships
    30:16 Take ACTION!
    32 min
  • #19 Becoming a True Business Leader with Tom Henschel

    Transforming yourself into a leader is going to be a powerful move for you to build your fitness business…
    This is exactly why I bring on Tom Henschel with me this episode for him to blow your mind and rock your socks with the strategies and advice that will get you taking the right actions.
    …strap yourself in and get ready to take some notes as this episode is choc-full.
    Show Notes:
    0:38 Episode intro
    4:21 Who is Tom Henschel
    5:13 How do we become better leaders?
    6:22 Characteristics of a great leader
    11:04 How to communicate effectively with your clients
    15:41 Ask often and don’t be defensive
    17:29 Influencing strategies
    20:45 Why it’s important to admit you don’t know everything
    26:38 Recruitment strategy
    29:04 Talk short
    36:02 Tom’s definition of happiness
    38:22 Where to find Tom
    39:08 Closing words
    41 min
  • #18 Marketing for Coaches and Trainers with Taki Moore

    How can you set up a 'system' or even an 'engine' that runs it self, and brings you followers, fans, customers and clients?
    ...almost sounds to good to be true.
    Setting up the frameworks, bringing in the right clients, wanting to pay top dollar, that are perfectly suited to you, get results and arnt energy vampires.
    And thats exactly why I'm bringing the rockstar on himself Taki Moore to show you the insights and advice for how personal trainers and coaches are growing business that are blowing their competitors away.
    I loved this episode, and know that you will take gold-nuggets of actions steps away. I wish I had this years ago... so here you go.
    Show Notes:
    0:37 Episode intro
    5:38 Who is Taki Moore
    8:18 The most common problem coaches have with their business
    9:28 Taki's three measures of success
    12:32 The mindset of practitioner vs business owner
    14:00 Taki's Marketing triangle
    20:18 Key frameworks you need to get in place
    24:08 Be clear about what your clients are buying
    27:40 Why crossfit is good
    29:21 Taki's parting advice for coaches and trainers
    31:30 The secret to Price & Deliverable
    34:13 Taki's definition of happiness
    35:16 Where to find Taki
    36:03 Closing words
    38 min
  • #17 Supplement Company Success with Ben Herbert

    Does the mammoth world of supplements interest you?
    You want to delve in, get a slice of the pie for yourself - start a supplement company and be able to earns incredible amounts of profit... but not sure how to go about it, and compete with the 'big boys'.
    This is exactly why Ive brought on with me Ben Herbert who is crushing it with Natural Stacks.
    This is a must listen, and one you want to strap yourself in for and get ready to take action after our chat.
    Show Notes:
    0:37 Episode intro
    3:24 What is the hustle according to Ben
    4:47 How to be a pro
    6:38 Why repetition is good
    8:03 What are Natural Stacks
    10:23 The importance of pinpointing your target market and the problems in the industry
    14:46 Why do entrepreneurs fails in execution
    17:54 Never entertain those negative thoughs
    19:09 Ben's concept of branding
    22:38 Results + Speed
    25:14 Why we give 100% money back guarantee
    27:07 How to build success personally and professionally
    28:59 When is the right time to outsource
    30:10 What's next for Natural Stacks
    32:33 Ben's definition is happiness
    33:02 What Ben is grateful of
    34:46 Where to find Ben
    35:56 Closing words
    37 min
  • #16 Email Marketing to make sales with John McIntyre

    Want to make sales with a click of the button?
    …this is why I bring on John McIntyre as he is known for writing killer emails, piecing together profits through email auto-responders and doing it without the typical ‘douche bag’ way so many “make money online” people go about it.
    The power of email marketing is where you can use the know-0like-trust factors to build those relationships, show empathy and connect with your audience and followers to give them what they have come to for… results.
    Building a business, empire, success that leaves you respected and passing the mum test.
    Does Your Marketing Pass The Mum Test: Would your mum be proud of your actions? @chrisdufey
    Click To Tweet
    The Mum Test: Would your mum be proud of your actions?
    Sink your teeth into this episode and comment below with what you’re going to take action on.
    42 min
  • #15 Build A Worldwide Brand and Business with Rachel Guy

    Do you want world wide brand recognition, to grow a massive following of ravings fans and then easily turn those fans into customers and clients?
    This is exactly why Ive brought on great friend and superb coach Rachel Guy onto the Fit Body Pro Podcast, so that we can unveil the exact steps and journey she has gone through, so you can learn from the mistakes, and fast-track your own business success.
    Being able to have multiple income streams, including online personal training, group training, speaking and more... gives you power...
    Power to live the lifestyle you want travel, and work on projects and with clients that you love... and thats exactly what Rachel and I want to show you
    38 min
  • #14 Habits of a Successful Entrepreneur with Jon Nastor

    Your business and personal success boils down to you... You must take responsibility for your results.
    If you don't know something - go find it out. Need a connection with someone - create the network to make it happen. Need more clients - create the value and steps in place to make it happen.
    What you do creates the results you get, and your habits determine what you do most of the time.
    This is why Jon Nastor comes on in this episode to give you the insights for building successful entrepreneurial endeavours and enjoying the way.
    39 min

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Turning Pro Academy is for you - the entrepreneur, the personal trainer, health coach or consultant.