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Turning Scattered Sales and Marketing into One Aligned, Predictable Revenue Engine with Mark Gordon
According to Stripe Profitability Timeline, it often
takes two to three years for a startup to become profitable. Fundraising Time
Sink: About 25% of founders spend over half their week on fundraising,
which directly impacts their ability to focus on revenue-generating activities.
Mark D. Gordon. Known by
founders as the “Rebel CRO.” He’s scaled companies from $1 million to over $30
million in annual revenue, rebuilt go-to-market engines across SaaS, services,
and tech, and built a business around one big idea: most companies don’t have a
sales problem; they have a clarity and alignment problem.
I help B2B founders turn scattered sales and marketing into
one aligned, predictable revenue engine. As a fractional CRO, I lead 120-day
GTM transformations across messaging, lead generation, sales process, and
revenue tech. We build the systems that allow your team to do the best work of
their lives.
Mark is the founder of Integrated Go-To-Market Solutions,
where he helps B2B founders transform from sales hopeful to sales-led by
aligning their messaging, lead gen, sales process, and tech into a single
system that actually closes. If you’ve ever felt like your team can’t explain
what you do, your outbound is getting ignored, or you’re still the best
salesperson in your company, this conversation is for you.
For more information: https://igtms.com/
LinkedIn: @MarkD.Gordon
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Kevin McShan
5
5454 ratings
According to Stripe Profitability Timeline, it often
takes two to three years for a startup to become profitable. Fundraising Time
Sink: About 25% of founders spend over half their week on fundraising,
which directly impacts their ability to focus on revenue-generating activities.
Mark D. Gordon. Known by
founders as the “Rebel CRO.” He’s scaled companies from $1 million to over $30
million in annual revenue, rebuilt go-to-market engines across SaaS, services,
and tech, and built a business around one big idea: most companies don’t have a
sales problem; they have a clarity and alignment problem.
I help B2B founders turn scattered sales and marketing into
one aligned, predictable revenue engine. As a fractional CRO, I lead 120-day
GTM transformations across messaging, lead generation, sales process, and
revenue tech. We build the systems that allow your team to do the best work of
their lives.
Mark is the founder of Integrated Go-To-Market Solutions,
where he helps B2B founders transform from sales hopeful to sales-led by
aligning their messaging, lead gen, sales process, and tech into a single
system that actually closes. If you’ve ever felt like your team can’t explain
what you do, your outbound is getting ignored, or you’re still the best
salesperson in your company, this conversation is for you.
For more information: https://igtms.com/
LinkedIn: @MarkD.Gordon
Learn more about your ad choices. Visit megaphone.fm/adchoices