Dirk sits down with Emir Avdić, CEO of Sebright Products, a 100% employee-owned leader in waste and recycling technology that turns what most companies throw away into new value streams. Emir shares how technical mastery, lean thinking, and true ownership culture drive massive ROI and breakthrough sustainability impact. He also opens up about leadership, vulnerability, and building a company where people grow as fast as the business itself. A powerful conversation on transformation, innovation, and what ownership really means.

New episode every Thursday.

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