In the very first episode of Failure Is Not an Option, Johnnie Coles takes you inside his personal journey — from the darkest trials of addiction and prison to the mindset shift that transformed his entire life. With nothing but a bicycle to get him to work each day, Johnnie saved $10,000 and flipped it into three thriving businesses, proving that resilience and strategy can turn any setback into a setup for success.

This episode isn’t just Johnnie’s story — it’s an invitation for you to see your own challenges differently. If you’ve ever felt stuck, broken, or ready to give up, this conversation will remind you that your trials can become the very foundation of your triumph.

💻 Connect with Johnnie and learn more at JohnnieColes.com.