You don’t need a head start, wealthy parents, or fancy connections to build a six-figure life — you need a blueprint. In this episode, Johnnie Coles breaks down the exact principles that took him from rock bottom to generating consistent six-figure income. From saving his first $10,000 on a bike commute to flipping it into three businesses, Johnnie reveals the mindset, money habits, and moves that anyone can apply to build real freedom from the ground up.

If you’re starting over, starting small, or just starting scared — this episode will show you that with the right strategy, six figures is possible for you too.

💻 Get more tools and connect with Johnnie at JohnnieColes.com.

Every big breakthrough starts with one small step — but fear often tries to stop us before we even begin. In this episode, Johnnie Coles gets real about the tension between fear and faith, and how choosing faith gave him the courage to take his first step toward a new life. From leaving behind old habits to launching his first business, Johnnie shows how belief in yourself and in something greater can turn hesitation into momentum.

If you’ve been waiting for the “right time” to move forward, this episode will remind you that fear doesn’t disappear — but faith gives you the strength to move anyway.

💻 Take your first step today with Johnnie at JohnnieColes.com.

Working hard will get you started — but hustle alone won’t take you to the next level. In this episode, Johnnie Coles unpacks the critical shift from hustler to CEO. He shares how he went from grinding every day just to survive to building systems, creating structure, and leading his businesses like a true entrepreneur.

If you’re stuck in the grind and wondering why your results aren’t scaling, this episode will help you see the difference between working in your business and leading it. Hustle builds momentum — but vision, structure, and strategy build wealth.

💻 Learn how to make the shift with Johnnie at JohnnieColes.com.

In this episode, Johnnie Coles reveals one of the biggest secrets to success: your story is your most powerful marketing tool. From his own transformation — addiction and prison to business and freedom — Johnnie shows how being authentic about where you’ve been can open doors, build trust, and attract opportunities money can’t buy.

You’ll learn how to stop hiding your past, start sharing your journey, and use your story as the bridge that connects people to your message, your business, and your brand.

💻 Ready to turn your story into your strategy? Connect with Johnnie at JohnnieColes.com.

Success doesn’t always start pretty — and that’s the point. In this episode, Johnnie Coles breaks down the power of starting with what you have, even if it looks “ugly” in the beginning. From riding a bike to work to stacking his first $10,000, Johnnie shows how messy beginnings can lead to clean wins when you stay consistent, disciplined, and focused on growth.

If you’ve been waiting for the “perfect time” to chase your dream, this episode will push you to start now, embrace the process, and build something lasting.

💻 Learn more and connect with Johnnie at JohnnieColes.com.

In the very first episode of Failure Is Not an Option, Johnnie Coles takes you inside his personal journey — from the darkest trials of addiction and prison to the mindset shift that transformed his entire life. With nothing but a bicycle to get him to work each day, Johnnie saved $10,000 and flipped it into three thriving businesses, proving that resilience and strategy can turn any setback into a setup for success.

This episode isn’t just Johnnie’s story — it’s an invitation for you to see your own challenges differently. If you’ve ever felt stuck, broken, or ready to give up, this conversation will remind you that your trials can become the very foundation of your triumph.

💻 Connect with Johnnie and learn more at JohnnieColes.com.