2024 was the biggest year of global elections ever. As the year draws to a close, Thomas and Tom are back to discuss the communications lessons we can draw from two of the biggest: the UK and US elections. 

From the power of personality to the importance of having a strong narrative, there are many lessons for comms professionals to take from the year of elections. 

Read more about the key PR takeaways from 2024. 

Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.

In the final episode of this series, we're talking about the final element of a strategy, measurement and evaluation. We explore the point of evaluation when the project is already done, and why there's always room for improvement even if your campaign has gone well.

To find out more about how you can improve your communications and grow your business, visit ⁠⁠⁠⁠www.tarletoncomms.com⁠⁠⁠

Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.

Today we're talking tactics. For many people this is the most fun part of any project, so we're talking you through what types of tactics you can use, and how to pull off them off well.

To find out more about how you can improve your communications and grow your business, visit ⁠⁠⁠⁠www.tarletoncomms.com⁠⁠⁠

Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.

As we pass the halfway point of the series, we're talking about positioning and messaging. So how do you make sure that what you're saying will engage your audience? And how can you choose your words so that say something about your wider brand and values?

To find out more about how you can improve your communications and grow your business, visit ⁠⁠⁠⁠www.tarletoncomms.com⁠⁠⁠

Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.

How to segment and target specific audiences is our focus today, so what is segmentation? Should you prioritise certain audiences over others? And how to you grab the attention of a specific group of people?

To find out more about how you can improve your communications and grow your business, visit ⁠⁠⁠www.tarletoncomms.com⁠⁠⁠

Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.

Today we're discussing how to build the foundations of a good strategy: Vision, mission and objectives. So what are they? What's the point of them? And how do you put them together?

Read our blogs on vision and objectives on our News and Insights page.

To find out more about how you can improve your communications and grow your business, visit ⁠⁠www.tarletoncomms.com⁠⁠

Welcome to Turning Up the Volume, the Tarleton Communications podcast where we advise you on how to use communications to grow your business.

In our first series we're focussing on how to build and implement a strategy, so today we're are talking about what a strategy is and why you should build one.

Read our blog on the importance of strategy ⁠here⁠.

To find out more about how you can improve your communications and grow your business, visit ⁠www.tarletoncomms.com⁠

As a small business, finding your voice is not easy.

From deciding what you want to say, to knowing how to say it, this is Tarleton Communications' toolkit for SMEs who want to build a communications strategy and grow their business.

www.tarletoncomms.com