What is a brand? And how does a community bank build one that resonates with their customers and stands the test of time? Host Madison Caplinger and Amber Farley, partner at Financial Marketing Solutions in Nashville, discussed this topic. Amber is a faculty member for the Stonier Graduate School of Banking, ABA Banking Marketing School, and a highly sought-after speaker in the bank marketing space. Listen here, or wherever you get your podcasts.

Helpful Links

Follow Amber on LinkedIn: (7) Amber Farley | LinkedIn

Follow FMS on LinkedIn: (7) FMS: Overview | LinkedIn

Learn More About FMS: Home - FMS (financialmarketingsolutions.com)