This week, Andy and Brian speak with Ntara's CEO, Andy Didyk about how organizations are working with their product data to ensure it's being discovered by LLMs.  As Andy Didyk says in the interview, companies are finding that they have hidden data troves that are powering their AEO/GEO efforts.

This episode is also a preview of a session that the three of them will lead at the Master B2B Mindshare Summit on the same topic.  More info is available on the event website.