Brian de Haaff co-founded product software company Aha! in 2013 and has operated it as a fully remote company with no headquarters ever since. A December 2025 blog post reaffirmed the team’s “totally distributed” setup, noting that connection comes through digital rituals and on-sites. The company has scaled to over $100 million in revenue and serves more than a million product builders worldwide without salespeople or office space.

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