How can using social media help you close a sale? Social Media & Sales Consultant Karen Cureton shares four key strategies for social media for your business - and explains how connecting with prospective clients, at the right time, in the right way, can nudge them into buying from you. Also, if you’ve ever wondered whether hiring a business coach could help you in your business AND yield and good return on investment - Karen shares how having a coach to has made all the difference, in helping her take her business from strength to strength.

Could you become your own best lead magnet? In a warm hearted (and at times slightly cheeky)episode - in which Carl only once mentions calling the police - success coach, Cherie Concannon, shares how ‘personal attraction’ has been the key to bringing a consistent flow of new clients to her business. With an enviable list of past clients, Cherie discusses how developing a monthly live workshop event has helped her create and sustain her own success - enabling her to continue to do her best work - championing the success of others.

So what does it take to grow a portfolio of businesses from ‘Idea to $10M a year’? We love hearing our guests Big Hairy Audacious Goals - and this is a big one. Host Carl Benfield talks to Nick Timms - a multipreneur who builds SaaS tech companies. Using learning from previous business projects, Nick is pursuing his goal, with a degree of laser focus that will inspire you to look again at your processes - and your personal role in your organisation.

What can you do to improve lead generation in your business? In this value packed episode, Graham Arrowsmith shares some top tips on offering value up front, using ‘local search’ to help your company rocket up the Google search rankings (Emergency Electrician in Northampton, anyone?) - and creating a direct mail marketing campaign that converts.

Why have we launched Twentisphere? In a special one-off episode, podcast host Carl Benfield

talks about his love of learning, the lengthy battle to secure the success of his own renewable

energy company in a challenging marketplace - and what we are wanting to see Twentisphere

achieve in the future.

What is it that you actually want to achieve? Having a great marketing strategy in place for your business - means you can then get the right tactics and tools in place, to serve your vision.

This week, Carl talks to Strategic Marketing Consultant Anna Price. A working mum with two girls, the youngest of whom has Down’s Syndrome - Anna is passionate about marketing, doing work that matters, and disability awareness.

We all know it’s important to understand our clients and customers, so we can serve them better –

but success in business is also about understanding and leveraging our own strengths.

This week, Carl talks to serial entrepreneur Kenny Goodman, Founder of Find The Edge, a

company that helps coaches and consultants find, attract and serve high value clients.

Recommended Books:

Scrum – Gary Keller with Jay Papasan

The One Thing – Jeff Sutherland

Recommended Tools:

Kolbe A™ Index – Understand your natural instincts, so you can start to maximise your potential.

How to Connect:

Kenny:

Linked in

Twitter

Find the Edge

Web

LinkedIn

Twitter

Marketing isn’t about showing off and telling the world how brilliant you are. It’s about doing

brilliant things for people.

This week, Carl talks to Ian Brodie. A Marketing Speaker, Coach and Author of #1 Amazon

Bestseller: Email Persuasion, Ian is passionate about seeing small businesses deliver value to

their customers up front - BEFORE they ask for a sale.

SEO matters. But the goalposts are constantly changing. For many people in business, the

‘science of search’ remains incomprehensible - and appears to be something of a ‘dark art’.

This week, Carl talks to Caroline Spence. A former broadcast journalist, who transitioned into PR,

Caroline is now Director of Content and PR at fast growing Leicester based digital marketing

agency, Anicca Digital Ltd.

Just starting out in your business career? Achieving early success, isn’t just about having a great idea - it’s also about having the right people around you.