ReCommerce podcast

TWICE Commerce 2.0: From Software to Operating System


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In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up.


Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS).


We cover the limitations of vertical software, how to prepare your business for AI agents, and the difference between linear (Shopify) and circular commerce.


In this episode:

  • Why Twice rebuilt their platform from scratch
  • The "Skyscraper vs. Cottage" analogy for software architecture
  • How to handle unique, temporal inventory data
  • Preparing for the age of AI and agentic workflows


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ReCommerce podcastBy TWICE Commerce