ReCommerce podcast

Is your resale business optimized for profit?

In this episode of the ReCommerce podcast, we break down the operational blueprint for running a successful re-commerce company.

From speeding up your inventory intake to mastering omni-channel sales, we cover the essential steps to scale your circular business.

Topics covered:

• Optimizing the Intake Engine: How to process items faster with AI
• Serialized Inventory: Why unique items need digital twins
• Omni-Channel Strategy: Syncing online and offline sales seamlessly
• The Circular Flywheel: Turning customers into your best supply source

Is your rental business optimized for maximum revenue, or is your inventory sitting idle?

In this episode, we break down the four key levers that drive a successful rental operation:

- Availability

- Dynamic Pricing

- Automation

- Utilization

Discover how to move beyond manual spreadsheets and build a circular business that runs 24/7. We discuss strategies for preventing double bookings, incentivizing longer rentals through smart pricing, and using data to identify dead stock.

Topics covered:

- Availability: Why real-time, 24/7 booking is essential

- Dynamic Pricing: Fixed packages vs. Rate-based pricing

- Automation: Streamlining maintenance and workflows

- Data Insights: Tracking utilization, ghost items, and item profitability

- How TWICE Commerce 2.0 acts as an OS for your rental business

Ready to scale your rental business? Check out TWICE Commerce 2.0 to start optimizing your operations today.

In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up.

Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS).

We cover the limitations of vertical software, how to prepare your business for AI agents, and the difference between linear (Shopify) and circular commerce.

In this episode:

• Why Twice rebuilt their platform from scratch
• The "Skyscraper vs. Cottage" analogy for software architecture
• How to handle unique, temporal inventory data
• Preparing for the age of AI and agentic workflows

🔗 Join the waitlist for TWICE Commerce 2.0

Agentic commerce is here: AI agents help shoppers discover, compare, and even check out—without ever visiting your site. We took a huge step forward when OpenAI and Stripe introduced Agentic Commerce Protocol, which is first rolling out for ChatGPT in us with Etsy and Shopify enabling ChatGPT users to purchase directly through the AI chat.In this episode, Karri and Tuomo (CEO & co-founder, TWICE Commerce) break down what’s real today, what’s next, and how merchants—especially in resale & rentals—can prepare.🔧 Practical takeaways:• Treat agentic as a new sales channel (optimize like you do for Google Shopping)• Invest in structured catalog & inventory (single-SKU, attributes, live availability)• Keep pricing simpler in agent channels for better experiences• Ready your APIs/feeds so agents can “read” your business

How do you scale thrift into a $300 franchise?

Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid).

We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.

Vertical software (like rental or resale tools) optimizes one lane.

A recommerce operating system models the primitives — items, time, dynamic orders, connectivity — so you can evolve without replatforming.

Tuomo Laine (CEO & co-founder, TWICE Commerce) explains OS vs. vertical software, what strong API/connectivity looks like, and how AI-native workflows change the stack.

Keywords: recommerce OS, rental software, resale software, vertical software, API-first, AI-native.

In this episode we map the minimum viable recommerce stack—then show how to extend it.

You’ll learn when a recommerce OS should lead (inventory, availability, orders), what a POS is actually for, and how to add shipping, refurbishment, insurance, identity checks, marketplaces, and partner inventory without over-engineering on day one.

In this episode of the ReCommerce podcast, Karri and Tuomo unpack what makes resale businesses tick—and why individualized inventory is at the heart of any successful operation.

Whether you’re managing product returns or running a secondhand store, you’ll learn:

• Why every item should have its own profile

• How resale inventory differs from rental and new product models

• The role of refurbishment data and condition grading

• How AI makes resale listings scalable (even for low-value goods)

• When and how to decouple inventory from product catalogs

Perfect for operations leads, retail innovators, and anyone building a more circular business.

Why is serialized inventory (item-level tracking) a must-have for modern rental businesses?

In this episode, Karri and Tuomo Laine (CEO of TWICE Commerce) dive into how tracking each item individually unlocks smarter bookings, dynamic pricing, repair tracking, multi-channel listings, and even optimized resale.

Whether you’re scaling your rental operations or replacing spreadsheets, this episode breaks down:

• What serialized inventory really means
• Why SKU-level tracking doesn’t cut it
• How to avoid double bookings and booking conflicts
• The evolution from pen-and-paper to scalable rental platforms

Tune in and find out how item-level tracking sets the foundation for circular business success.

In this episode of the ReCommerce Podcast, we explore how artificial intelligence is set to transform both traditional commerce and recommerce.

Host Karri Hiekkanen is joined by Tuomo Laine, CEO of TWICE Commerce, to discuss:

• AI-powered product discovery and shopping agents

• The importance of making inventory discoverable by AI

• How AI enhances the used product buying experience

• Image-based product registration and automated item grading

• Dynamic pricing, demand forecasting, and operational automation

• Why TWICE’s new platform is built for the AI-native merchant

This is a must-listen for anyone navigating the intersection of technology and circular commerce.