In this episode, we dive deep into the launch of TWICE Commerce 2.0—a completely revamped platform built from the ground up.

Karri Hiekkanen sits down with Tuomo Laine, CEO and Co-founder of TWICE Commerce, to discuss why the future of re-commerce requires a move from opinionated application software to a flexible Operating System (OS).

We cover the limitations of vertical software, how to prepare your business for AI agents, and the difference between linear (Shopify) and circular commerce.

In this episode:

• Why Twice rebuilt their platform from scratch
• The "Skyscraper vs. Cottage" analogy for software architecture
• How to handle unique, temporal inventory data
• Preparing for the age of AI and agentic workflows

🔗 Join the waitlist for TWICE Commerce 2.0

Agentic commerce is here: AI agents help shoppers discover, compare, and even check out—without ever visiting your site. We took a huge step forward when OpenAI and Stripe introduced Agentic Commerce Protocol, which is first rolling out for ChatGPT in us with Etsy and Shopify enabling ChatGPT users to purchase directly through the AI chat.In this episode, Karri and Tuomo (CEO & co-founder, TWICE Commerce) break down what’s real today, what’s next, and how merchants—especially in resale & rentals—can prepare.🔧 Practical takeaways:• Treat agentic as a new sales channel (optimize like you do for Google Shopping)• Invest in structured catalog & inventory (single-SKU, attributes, live availability)• Keep pricing simpler in agent channels for better experiences• Ready your APIs/feeds so agents can “read” your business

How do you scale thrift into a $300 franchise?

Karri Hiekkanen and Tuomo Laine talk with Zach and Tyler Gordon, Co-CEOs of Basecamp Franchising (Uptown Cheapskate & Kid to Kid).

We dive into the win-win-win-win model (brand, franchisees, customers, environment), why single-SKU inventory matters, and how tech + data power pricing, valuation, supply, and marketing across 270+ stores.

Vertical software (like rental or resale tools) optimizes one lane.

A recommerce operating system models the primitives — items, time, dynamic orders, connectivity — so you can evolve without replatforming.

Tuomo Laine (CEO & co-founder, TWICE Commerce) explains OS vs. vertical software, what strong API/connectivity looks like, and how AI-native workflows change the stack.

Keywords: recommerce OS, rental software, resale software, vertical software, API-first, AI-native.

In this episode we map the minimum viable recommerce stack—then show how to extend it.

You’ll learn when a recommerce OS should lead (inventory, availability, orders), what a POS is actually for, and how to add shipping, refurbishment, insurance, identity checks, marketplaces, and partner inventory without over-engineering on day one.

In this episode of the ReCommerce podcast, Karri and Tuomo unpack what makes resale businesses tick—and why individualized inventory is at the heart of any successful operation.

Whether you’re managing product returns or running a secondhand store, you’ll learn:

• Why every item should have its own profile

• How resale inventory differs from rental and new product models

• The role of refurbishment data and condition grading

• How AI makes resale listings scalable (even for low-value goods)

• When and how to decouple inventory from product catalogs

Perfect for operations leads, retail innovators, and anyone building a more circular business.

Why is serialized inventory (item-level tracking) a must-have for modern rental businesses?

In this episode, Karri and Tuomo Laine (CEO of TWICE Commerce) dive into how tracking each item individually unlocks smarter bookings, dynamic pricing, repair tracking, multi-channel listings, and even optimized resale.

Whether you’re scaling your rental operations or replacing spreadsheets, this episode breaks down:

• What serialized inventory really means
• Why SKU-level tracking doesn’t cut it
• How to avoid double bookings and booking conflicts
• The evolution from pen-and-paper to scalable rental platforms

Tune in and find out how item-level tracking sets the foundation for circular business success.

In this episode of the ReCommerce Podcast, we explore how artificial intelligence is set to transform both traditional commerce and recommerce.

Host Karri Hiekkanen is joined by Tuomo Laine, CEO of TWICE Commerce, to discuss:

• AI-powered product discovery and shopping agents

• The importance of making inventory discoverable by AI

• How AI enhances the used product buying experience

• Image-based product registration and automated item grading

• Dynamic pricing, demand forecasting, and operational automation

• Why TWICE’s new platform is built for the AI-native merchant

This is a must-listen for anyone navigating the intersection of technology and circular commerce.

Why hasn’t anyone built the Airbnb or Uber of equipment rentals?In this episode of the ReCommerce Podcast, Karri and Tuomo explore why both rental marketplaces and rental aggregators have failed to scale — and why that might be changing soon.Drawing from Ben Thompson’s Aggregator Theory, they unpack the deep-rooted structural issues: fragmented supply, operational friction, low average order values, trust gaps, and the lack of shared infrastructure across rental businesses.You’ll hear: • Why rental supply is too unique to be commoditized • What killed early C2C platforms like Fat Llama • Why professionalized supply is key to scale • How the next wave of rental infrastructure (like TWICE) could change everythingWhether you’re building in recommerce, thinking about network effects, or just curious why “Uber for X” doesn’t work for rentals, this episode is for you.

Forget the hype. Let’s talk real rental profitability.

In this episode of the ReCommerce Podcast, host Karri Hiekkanen talks with Tuomo Laine, CEO and Co-founder of TWICE Commerce, about how to build a profitable equipment rental business from the ground up. Based on Tuomo’s internal memo (link below), they unpack the actual unit economics of rentals and explain why, in many cases, renting beats selling.

This episode covers:

- When rental businesses outperform resale

- How to calculate net profit per rented unit

- What drives asset turnover and depreciation

- How operational costs and maintenance impact margin

- Pricing strategies that go beyond just daily rates

- Why simplicity wins in rental pricing

- How to automate and scale operations without losing control

Whether you're just starting out or scaling a large circular operation, this conversation gives you a practical playbook for making rentals work.

Related memo: "The Unit Economics of Rental: When Does It Beat Selling?"

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