Why is serialized inventory (item-level tracking) a must-have for modern rental businesses?

In this episode, Karri and Tuomo Laine (CEO of TWICE Commerce) dive into how tracking each item individually unlocks smarter bookings, dynamic pricing, repair tracking, multi-channel listings, and even optimized resale.

Whether you’re scaling your rental operations or replacing spreadsheets, this episode breaks down:

• What serialized inventory really means
• Why SKU-level tracking doesn’t cut it
• How to avoid double bookings and booking conflicts
• The evolution from pen-and-paper to scalable rental platforms

Tune in and find out how item-level tracking sets the foundation for circular business success.