Revenue Talks with Justin Keller

Twilio CMO Sara Varni

Listen Later

Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:

  • Managing a 250+ person marketing team
  • The key metrics Twilio marketing reports on (and why you should simplify your metrics)
  • The 4 Horseman of Pipeline
  • The marketing team planning process
  • Her path to CMO as a product marketer (and the different ways to come up as CMO)
  • Working with the CEO as CMO and how to get on the same page

    • PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.


    Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Revenue Talks with Justin KellerBy Drift
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    70 ratings

    More shows like Revenue Talks with Justin Keller

    View all
    Seeking Wisdom with David Cancel by Drift

    Seeking Wisdom with David Cancel

    575 Listeners

    Build with Maggie Crowley by Drift

    Build with Maggie Crowley

    78 Listeners

    Exceptions With Jay Acunzo by Drift

    Exceptions With Jay Acunzo

    4 Listeners

    CMO Conversations with Tricia Gellman by Drift

    CMO Conversations with Tricia Gellman

    52 Listeners

    Conversation Starters with Sammi Reinstein by Drift

    Conversation Starters with Sammi Reinstein

    19 Listeners