Pipeline with Dave Gerhardt

Twilio CMO Sara Varni

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Sara Varni (@saravarnibright) is CMO at Twilio. On this episode we talk about:

  • Managing a 250+ person marketing team
  • The key metrics Twilio marketing reports on (and why you should simplify your metrics)
  • The 4 Horseman of Pipeline
  • The marketing team planning process
  • Her path to CMO as a product marketer (and the different ways to come up as CMO)
  • Working with the CEO as CMO and how to get on the same page

    • PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.


    Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

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