1. Meta Cancels Facebook’s F8 Annual Developers Conference
As it looks ahead to the next great developments, both within the firm and for broader internet usage, Meta has announced that it will not hold its renowned F8 Developer Conference in 2022.

This means we will have less insight into Meta’s plans – but then again, it is still running its ’Conversations’ business messaging event (May 19th). And probably they will proceed with the 'Connect Conference' later this year.

Event cancellation announcement is here.

2. Third-Party Apps Can Now Share Reels to Facebook
As the popularity of short-form video grows, Meta is introducing a new 'Upload to Reels' option for third-party developers, which will make it easier for users of non-Meta apps to share their works directly to Facebook Reels.

Third-party apps will be able to include a 'Share to Facebook Reels' button, giving users more creative options and tools to use with Reels.

Instead of downloading and painstakingly uploading videos created in third-party applications, you'll now be able to post Reels footage from non-Meta apps with the touch of a button.

Click here to learn more about Meta’s ‘Sharing to Reels’ developer process.

3. ‘Background Playback’ Is Now Available For Live TikTok Videos
As the popularity of short-form video grows, Meta is introducing a new 'Upload to Reels' option for third-party developers, which will make it easier for users of non-Meta apps to share their works directly to Facebook Reels.

Third-party apps will be able to include a 'Share to Facebook Reels' button, giving users more creative options and tools to use with Reels. Instead of downloading and painstakingly uploading videos created in third-party applications, you'll now be able to post Reels footage from non-Meta apps with the touch of a button.

4. Microsoft Advertising Has Announced Open Beta for RSA Ad Customizers
In this quarter's open beta, Microsoft Advertising announced that Responsive Search Ads (RSAs) would be able to use ad customizers. This matches similar functionality that Google Ads offers. 

RSA customizers can assist in the creation of more dynamic advertising with more product information in the ad copy without requiring advertisers to modify the copy manually. These improvements enable advertisers to produce hundreds of different ad variations from a single ad. 

Based on specific product characteristics provided to the ad, these adverts can be more targeted. This personalization can lead to improved conversion rates and cheaper acquisition costs.

The custom attributes announced for this open beta are: 

• Text – Product names, descriptions and product categories
• Number – Inventory count and colors available
• Price – Sale discounts and product costs
• Percent – Interest rates or discount rates

5. Google Introduces Retail Search For Ecommerce Sites
“Shoppers know what they want. Does your site’s search understand?” Retail Search, a solution designed to give retailers the capabilities of Google's search engine on their own domains, has been released by Google Cloud.

It is built to help improve on-site search and the overall shopping experience by utilizing Google's technologies that understand context and user intent.

Retail Search is the newest feature in Google Cloud's Product Discovery Solutions, a suite of solutions aimed at improving retail operational efficiency, streamlining digital shopping experiences, and addressing changing customer preferences.

Read Google Cloud’s announcement on Retail Search here.

6. Google Ads Updates ‘Inappropriate Content’ Policy
The updated Google Ads ‘Inappropriate Content’ policy will go into effect on June 1, 2022. 

The new policy will make it illegal to post content that promotes financial fraud, identity theft, detrimental direct contact, or harassment through sharing personally-identifying information.

This is why Google recommends that you "examine this policy update to see if any of your advertising comes inside the policy's scope and if so, delete those ads before June 1, 2022," according to the company.

Here is a high-level list of what is not allowed:

• Dangerous or derogatory content
• Sexually explicit content
• Compensated sexual acts
• Child sexual abuse imagery
• Mail-order brides
• Adult themes in family content
• Shocking content
• Sensitive events
• Animal cruelty
• Hacked political materials

To learn more about the updated policy, click here.

7. Google Adds “Recycling” Attribute In Google Business Profiles
According to Google, "recycling" has become one of the most popular Search subjects, and 82 percent of consumers who consider sustainability to be a major priority support eco-conscious firms. 

Thus, Google has added a new recycling attribute to business profiles, allowing companies to enhance awareness of their recycling programs and drive additional activity as a result.

To add the recycling attribute to your business profile:

1. Go to your Business Profile (you can search for ‘my business’ in Google search or go to Google My Business)
2. Select ‘Edit profile’, then ‘Business information’ 
3. Near the top, click on the ‘More’ tab
4. Select the category that you want to change
5. Next to the attribute, select ‘Yes’ or ‘No’
6. When you're finished updating your attributes, select ‘Save’

8. AI Generated Content Is SPAM & Against Google Guidelines
Google’s Search Advocate John Mueller reminded everyone during a recent office hour that according to webmaster standards, text written automatically utilizing AI writing tools is considered spam.

Therefore, AI-generated content falls under the category of auto-generated content, which could result in a manual punishment. Using them in any capacity is considered spam, he adds.

“Currently, it’s all against the webmaster guidelines. So from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.”

Source: https://youtu.be/Yx997SsiYlw

1. LinkedIn Introduces New Features For Creators to Analyze Posts for Better Reach - Improved content analytics, new profile video features, newsletter showcasing choices, a subscriber bell for update notifications, and other new tools for creators have been introduced by LinkedIn.

To begin with, LinkedIn is introducing more data to its existing Creator Mode tools to help artists plan and optimize their on-platform content strategy. The new Creator Mode data will provide a more detailed picture of content performance, allowing you to see what's working and what's not with your LinkedIn audience.

Improved post analytics are also being rolled out by LinkedIn. Here is what was shared from LinkedIn “.. members have always been able to see analytics on posts, but now LinkedIn’s adding a new level of detail. Members will see analytics detailed in a summary page, along with more in-depth data like impressions and reshares. This data is available for all post types, whether it’s an article, video, or simple text post.”

LinkedIn is also offering new data on profile video views as well as updated profile video capabilities to help users grow their audience. Along with these improved view numbers, LinkedIn will also provide new prompts to help users decide what to publish in their Profile Videos.

Thanks to a new 'Profile Video ring' that will appear in the feed and search, people will be aware that you have a profile video active on your page, where they can learn more about you and your experience.

LinkedIn is also introducing a 'Subscribe Bell,' which will let a creator's audience receive notifications whenever they publish new content and the ability for creators to promote their Newsletter in the 'Featured' section of the profile.

2. Meta Announces Virtual Messaging Event - 'Conversations' - Meta has launched a new 'Conversations' messaging conference (May 19, 22), during which it will show off its newest innovations and upcoming enhancements for its messaging systems, which have a combined user base of over 2 billion. Every week, more than a billion people use Meta's messaging services to communicate with businesses, according to the company.

The Conversations conference will offer new product updates and technical deep dives for developers, as well as demonstrations, discussions, and other activities.

You can register for the ‘Conversations’ conference here.

3. Snapchat Announces 2022 Partner Summit - 'Back To Reality' - We'll soon find out Snapchat's next move. Snap has announced the date of its fourth annual Partner Summit, which will take place on April 28th. Snap will utilize the event, dubbed 'Back to Reality,' to show off its most recent initiatives and features, such as its expanding work on augmented reality, digital products, Snap Minis, content enhancements, and more.

You can register for the event (and receive updates) here, and all of the sessions will be streamed live on Snap's YouTube page.

4. New Profile Rings for Stories and Live on YouTube Plus Other Updates - YouTube is rolling out two new types of profile rings: one with a 'Live' marker and one without, to represent the different forms of content. This is part of YouTube's larger effort to include more conventional social app functionality into the app.

In my opinion, it's another approach to raise awareness of YouTube Live and Stories, which, although being a minor feature in the app, have served to strengthen the bond between creators and their followers by providing a new content choice.

Furthermore, YouTube has expanded its Community Tab available to additional channels and added Shorts, Reactions, and other well-known social networking platform alternatives to its offers.

Last but not least, YouTube is lowering the bar for using its Mentions tool. Mentions allow you to include another channel's username in the title or description of your video, and the other channel will be notified of the mention in their inbox.

Previously, this option was only available to channels with 500 subscribers, but YouTube has now made the mentions function open to all channels. This might be a terrific method to start collaborations on the app and get your films in front of related people, who might subsequently magnify your work.

If a channel prefers, it can turn off mentions.

Source: https://youtu.be/NFiMcE2MTQA 

5. YouTube Drops Maximize Lift Bidding - As YouTube continues to improve its ad capabilities, Google has discontinued support effective 4/1/22 for Maximize Lift bidding, leaving a TrueView, in-stream advertisements alternative in place.

Maximize Lift was a highly particular bidding strategy that worked in tandem with Brand Lift measurement to reach more of the right audience currently in the consideration stage. If you're unfamiliar with Brand Lift, it's a tool that helps assess memory, awareness, and consideration, and you'll need to have a Google Account Rep activate on your behalf.

Maximize Lift created content for Brand Lift surveys based on information provided by advertisers about their brands and goods. Maximize Lift then used the survey data to zero in on the customers who could be the ideal fit for your products. Unlike other bidding types, Maximize Lift would prioritize lift overviews.

The promise of driving meaningful B2C results drew Maximize Lift to the market in 2018. According to Google, COVERGIRL's Lashblast Mascara product had a 2x return on ad investment when it was released. 

Source: https://searchengineland.com/youtube-to-drop-maximize-lift-bidding-383272

6. YouTube Videos Can Now Be Shared via Snapchat Camera - Snapchat is finally adding another new sharing option, with users now able to share YouTube videos with friends directly from the Snapchat Camera, after allowing users to embed tweets directly into their Snapchat snaps in late 2020.

When sharing from YouTube, Snapchat users will just press the Snapchat icon to add the YouTube link as a sticker to their Story. This opens up a new set of creative ways for sharing YouTube links, benefiting both YouTube (through increased referral traffic) and Snap (by expanding your Snap expression and engagement options).

The sticker display provides a more integrated, direct sharing procedure, which is a fantastic method to encourage more active sharing.

To share a YouTube clip on Snap:

• Open the YouTube app and select a video to watch
• Tap "Share," and then tap the "Snapchat" icon to automatically jump to the Snapchat Camera
• From there, create an original Snap with the automated YouTube sticker, and layer on using any of our creative tools
• All friends need to do is tap the YouTube Sticker to view the video in their YouTube app or default mobile browser
  
  

Source: https://www.adweek.com/media/integration-allows-youtube-videos-to-be-shared-via-snapchat-camera/

7. Professional Accounts A...

1. Shopify Launches Linkpop & Other Features -  Linkpop, a link-in-bio solution from Shopify, enables artists and followers to instantly access and purchase promoted products. Creators on social media networks like Instagram may add the Linkpop link to their profile, and their fans will be led to a Shopify-powered storefront with just one click.

Users who click the link are led to a selected selection of products that they may purchase straight on Linkpop without having to leave the social networking app. Consumers will not have to look for things elsewhere, and marketers will have a better notion of the impact the creator had on the sale.

Separately, Shopify has added a number of features to help advertisers on the site this week.

For example, a new predicted spend tier tool allows marketers to evaluate clients' spending potential into three tiers: high, medium, and low.

Segmentation. The new customer segmentation tool uses the predictive spend tier as a filter. Geographic location, the amount of orders a consumer has placed, and other distinctive behaviors are among the other divisions.

Marketers can now automate their Shopify customer email campaigns. Users can choose from a variety of email themes and design their own procedure for sending and scheduling emails.

Shopify also announced that its Shopify Email service will allow marketers to send up to 10,000 emails for free every month.

2. LinkedIn Allows Company Pages To Publish Newsletters - Company Pages may now establish their own newsletters in the LinkedIn app, which will also include new notifications for Page followers for newsletter changes.

In November, LinkedIn brought newsletters to Creator Mode, giving users a more direct approach to tap both into the growing popularity of newsletters as a connection option and optimize in-app interaction.

Company pages will now be able to participate as well.

As previously stated, the ability to notify Page followers with newsletter updates via an automatic, one-time reminder to your audience for each new issue is a major benefit for brands.

Subscribers will also be able to opt-in to get email updates in the future. It could be a terrific method to stay in touch with your audience, and LinkedIn reports that early testers have had a favorable response.

Source: https://www.linkedin.com/pulse/helping-you-grow-your-organic-communities-/ 

3. All U.S Instagram Users Can Now Create Product Tags - Instagram will soon allow all users to tag products in their IG posts, starting with users in the United States, as part of its continuous focus on extending its eCommerce offerings. Instagram is now allowing everyone to include direct links to products and companies in their uploads, which was previously only available to certified producers.

This may provide marketers a huge boost in the app for no cost, while simultaneously enhancing Instagram's eCommerce focus and changing customer behavior.

Users who have a company or creative account can tag products in Stories and Reels as well.

When someone tags one of your goods, you'll get a notification, and you'll be able to see all of the marked content on your profile.

At the same time, product tags may be misused, and brands will have control over who can tag their products, as well as the ability to delete tags from their things and brand if they so desire.

According to Instagram, over 1.6 million users tag at least one brand each week, implying that the ability to more precisely tag each product will be an enticing and widely used feature - one that, if it works properly, might help keep the main Instagram feed relevant for a bit longer.

4. Instagram Adds ‘Algorithm-Free’ Feed Sorting For All Users - Instagram has now made its algorithm-free, chronological feed option available to all users, after introducing it in December as part of Instagram CEO Adam Mosseri's testimony before the US Senate amid concerns about how Instagram is damaging to children.

To modify the appearance of your main content, you now have two new Instagram feed display options to pick from:

Favorites — This section shows the most recent postings from the accounts you've added to your 'Favorites' list. You can add up to 50 accounts to your Favorites list, which will help you prioritize updates from these people.

Following — Similar to the conventional Instagram feed, this shows posts from all the accounts you follow in the app.

Both the new 'Favorites' and 'Following' feeds will display your posts in chronological order as they are published. There's no more algorithm tampering – it's the Instagram you used to know and love, with everything in its proper position.

The issue with Instagram's reverse-chronological feed options is that you can't set either as your default – you'll have to manually select your preferred feed presentation every time you check-in.

5. Meta Renames Automated Ad Suite Under Meta Advantage Umbrella - Meta has stated that it is renaming its ad automation products to make the purpose of each more apparent and to improve performance.

Meta's ad automation tools will now be grouped into a single portfolio dubbed 'Meta Advantage.'

Meta's options will be divided into two product lines under the 'Advantage' name. The title change doesn't provide anything new in terms of functionality just yet, though Meta has hinted at some upcoming changes to its automation possibilities.

Source: https://www.facebook.com/business/news/meta-advantage-automation-ad-suite-performance 

6. TikTok 'For You' Summit Is Back - TikTok has launched its second 'For You' Summit, this time focusing on the Southeast Asian market, in which it will conduct a series of sessions with platform experts and creators to highlight the app's current marketing potential.

The seminars will focus on measurement, content production, and 'Shoppertainment,' according to TikTok.

This is TikTok's second For You Summit; the first was held in July of last year. TikTok is aiming to expand its eCommerce capabilities and integrations – hence the 'Shoppertainment' reference – and there will be numerous information on the app's newest usage trends and habits to help marketers plan their tie-in campaigns.

You can register for the For You Summit next month here.

7. Google Merchant Center Can Now Be Linked To Google Analytics 4 - You may now link your Google Merchant Center account to your Google Analytics 4 property, according to Google. You may also "watch your conversions from free product listings by connecting your Merchant Center and Google Analytics site," according to Google.

If you already have a Google Analytics (GA4) property, go to the conversions settings page and connect it to your Merchant Center account. This feature will not operate unless you enable auto-tagging, according to Google.

Source: https://support.google.com/merchants/answer/11996548

8. Google Has Launched A New Partner Directory - <...

1. Sharing Pinterest Idea Pins On Other Platforms - If you want to improve your Pinterest presence, this could be a useful update. Pinterest has made it possible to download your Idea Pins for sharing to other apps, replete with a Pinterest watermark, as of this week. You can easily share your Idea Pins to other social apps by selecting the "FBStories" or "IG Stories" option in the sharing menu, which will start a download tailored to each app, and then open either with the video ready to go in the upload flow, or you may download the clip and upload to TikTok. The issue, in my opinion, is that Instagram already penalizes Reels uploads with a TikTok watermark in order to prevent users from simply copying and pasting TikTok content. So should you leverage this feature? Listen to the podcast and find my viewpoint.

Source: https://newsroom.pinterest.com/en/post/idea-pin-sharing-available  

2. Assigning Moderator During IG Live Streams - With a new live-stream moderator option, IG creators will be able to assign a moderator within a Livestream. Instagram is adding greater ability to control your live broadcasts in the app. The feature will give users another way to manage the flow of material inside a stream, as well as address concerns about inappropriate behavior during IG Live sessions. It's also worth mentioning that TikTok debuted a similar feature in July of last year.

The menu icon on the comment area allows creators to add a moderator. Within here, you can either search for a specific individual or choose from a list of Instagram's recommended users.

Source: https://www.socialmediatoday.com/news/instagram-launches-new-moderator-option-for-ig-live-streams/620284/ 

3. Performance Lab Plugin - The WordPress Official Plugin That Speeds Up Website - WordPress has announced the availability of the Performance Lab plugin. It was created by the WordPress performance team to aid in the speeding up of WordPress sites. The plugin allows website owners to make use of new features before they are integrated into the core of WordPress.

The Performance Lab plugin gives website owners access to WordPress enhancements that are aimed to help them speed up their sites and address issues that may be holding them down. The plugin is modular in design, allowing website owners to pick and choose the enhancements they want to make.

The new Performance Lab plugin has four modules.

• WebP Uploads - Converts newly uploaded JPEG files to the faster WebP format. The functionality is dependent on server support for WebP.
• WebP Support - This is a site health module that checks to see if the server supports WebP and shows a warning if WebP is not supported.
• Persistent Object Cache Health Check - A site health check module that may suggest the use of object caching. Object caching is a way to speed up the amount of time it takes for the site to respond, helps reduce the database load, and speeds up the website for site visitors.
• Audit Enqueued Assets (experimental) Provides an audit of CSS and JavaScript files enqueued on the home page. This helps to identify unnecessary CSS and JavaScript files that might slow down a website. The developers chose to label it as experimental because the module itself will be improved.

Source:  https://make.wordpress.org/core/2022/03/07/the-performance-lab-plugin-has-been-released/

4. Free Web Application Firewall For Websites From Cloudflare - Cloudflare has announced the availability of a free Web Application Firewall (WAF). The Cloudflare WAF is a website application firewall that analyzes incoming web traffic from the Internet and automatically blocks any content it deems harmful.

To identify malicious traffic and filter it out, the firewall uses a ruleset, which is a set of patterns and signals that it searches for.

The free managed ruleset has been tested against the Cloudflare network and allows free users to immediately activate their firewall and start reaping the benefits of a firewall.

Free users will benefit from updates that will defend their sites from new wide-ranging security risks because the ruleset is a managed ruleset.

Source: https://developers.cloudflare.com/waf/managed-rulesets/ 

5. Google’s Free Hotel Listing Now Shows Results On Google Map - Free hotel booking links will now appear on the Search Results Page and Google Maps, allowing hotels to reach a wider audience and providing travelers with additional options. Travelers can finalize their booking directly on the hotel's website after clicking on these links.

Hotels of all sizes, from small boutique hotels to huge online travel agencies, have reaped the benefits of greater user interaction since the introduction of free booking links. For example, during the summer of 2021, the booking engine myhotelshop employed free booking links to drive 30 percent more bookings for their hotel clients.

In addition, Hotel Center's new click reporting reveals hotels how many individuals clicked on their free booking links.

Google plans to expand the report to include other insights, such as free booking link impressions and booking value, in the coming weeks.

Source:  https://blog.google/products/ads-commerce/new-tools-hotels-reconnect-travelers/

6. Snap Launches AR Certification to Snap Focus Educational Portal - Snap has published its first Snap AR certification on Snap Focus: Augmented Reality Strategies for Advertisers, as the pioneer in Augmented Reality (AR). This five-part learning route provides hands-on training and real-world examples to help you better grasp how AR may help you achieve your business and marketing goals. To get certified, visit : 

Source: https://forbusiness.snapchat.com/blog/introducing-our-first-snap-focus-ar-certification

7. Google Announces End Date For Universal Analytics. Now Is the Time To Start Using GA-4 - Universal Analytics will be phased down by Google next year, the company stated on Wednesday. On July 1, 2023, Universal Analytics properties will stop processing new hits. After the deprecation dates stated above, previously processed data in Universal Analytics will be kept for at least six months.

“Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies,” Russell Ketchum, director, product management at Google, said in the announcement. “This measurement methodology is quickly becoming obsolete.”

Google Analytics 4 (GA4) is different from its predecessor in that it works across platforms, doesn't require cookies, and measures data using an event-based data model. It also does not keep IP addresses, which can assist brands in complying with privacy laws.

When it comes to GA4, organizations have been dragging their feet. That will be no longer be an option in ...

1. SEOPress WordPress Plugin Now Supports IndexNow - SEOPress is the newest WordPress plugin to support the IndexNow protocol, which notifies search engines when new or updated content is published.

With a rising number of search engines, including Bing, adopting IndexNow, support from SEO tool providers is growing as well.

Source(s): WordPress Plugin SEOPress Updated With IndexNow Support

2. Instagram Launches "Creator Lab" Portal for Creators by Creators - Instagram has launched a new Creator Lab project to help artists better grasp important posting best practices and procedures. The program includes videos and insights from a variety of successful producers on essential topics. The Creator Lab, which you can see here, has sections on channel growth, monetization, safety tips, and more, all hosted by well-known Instagram personalities.

Source(s): Instagram Launches New Creator Lab to Help Creators Maximize their On-Platform Performance

3. Instagram Rolls Out "Enhanced" Tags - On Instagram, appropriate crediting has never been more crucial as creators interact, encourage one another, and move the culture forward. Thus, Instagram is introducing enhanced tags to make it easier for contributors to get credit for their work. Users will be able to share and examine a creator's unique contribution to a photo or video post, according to Instagram. Within the tag, the creator's self-designated profile category describing their role will be displayed. Creators will be able to tag other creatives in their postings with these new tags, giving them more exposure for their work.

To use the new enhanced tags, you need to tap "Tag People" when creating a post. From there, you'll need to tap on "Add Tag" and search and select your contributors. Then you can select "Show Profile Category" to display the creator category, such as "stylist" or "photographer."

Source(s): Instagram Launches Enhanced Tags to Encourage Better Creator Crediting

4. Q.R. codes for Facebook Groups, and An Option To Invite People via Email - Facebook has announced new features to help group admins keep their groups safe and healthy, reduce misinformation, and to make it easier for them to manage and grow their groups with relevant audiences. The features are:

1. Using Admin Assist, you can automatically deny incoming postings that have been recognized as containing incorrect information. Incoming posts with content that has been flagged as false by third-party fact-checkers are refused before they are visible in the group, reducing the visibility of misinformation.
2. Admins and moderators can temporarily suspend group members and participants from publishing, commenting, reacting, engaging in a group chat, and creating or entering a Room in a group by expanding the capability of "mute" and renaming it "suspend."
3. Admin Assist can be used to automatically approve or reject member requests depending on pre-defined criteria, such as whether the prospective member has answered all of the member questions.
4. Facebook has included Q.R. codes that admins may download or copy and paste from the Share menu and share as they see fit to help make sharing groups and connecting with a specific community a more seamless experience. People will be brought to the group's About page after scanning, where they can join or request to join.
5. Invite people via email to join your group.

Source(s): New Tools to Help Group Admins Protect, Manage and Grow Their Facebook Groups

5. Microsoft Advertising Launches Professional Service Ads For Service Providers - Professional Service Ads, a new ad style aimed at service providers such as insurance brokers, realtors, and others, has been launched by Microsoft Advertising. Professional Service Ads are created dynamically based on the information you provide in your feed files, such as your plan type, organization category, federal registration status, and URLs. Microsoft will display more information in your adverts if you offer more specifics in the feed file. 

Professional service ads are currently being tested in the United States and Canada. Comparison websites, Regional offices, subsidiaries, and even national businesses that provide relevant services can use Professional Service Ads. 

According to Microsoft, advertisers using Professional service ads were able to raise conversion rates by roughly 60% when compared to conventional text ads in the early stages of the test. And the average CPA decreased by 67 percent when compared to overall performance in advertiser campaigns. By the way, the Professional Services Ads Auction is separate from text ads.

Source(s): Helping better connect consumers to professionals

6. Google Launches Automated Vehicle Ads In The U.S. - In the United States, Google is launching Vehicle Ads. This new format combines Google Merchant Center's automobile data feeds to match users' searches with adverts. Auto advertisers can use car advertisements to showcase their full vehicle inventory to potential customers on Google. The details supplied in the advertiser's vehicle inventory data stream (image, make, model, price, miles, and advertiser's name) are all used by Google to match people with automobile adverts. When a user clicks on a vehicle ad, they are directed to the advertiser's website's vehicle description page, where they may learn more and fill out a lead form. Advertisers can choose which actions to track, such as leads or store visits, and assign a monetary value to them.

Source(s): Introducing vehicle ads - Get into gear with vehicle ads on Google

7. Twitter Shops (Beta) Lets Brands List Up To 50 Products - Merchants can handpick a collection of up to 50 products to showcase to Twitter shoppers using Twitter Shops. People can now browse products from the profiles of their favorite businesses on Twitter, which is a free function. When you chat about and find things on the timeline, you can now browse them on Twitter as well.

When you visit a merchant's profile that has enabled Twitter Shops, you'll notice a "View shop" button just above their Tweets. When you tap the button, you'll be sent to that merchant's shop, where you can browse things. When you're ready to purchase, you can click on the product of your choice, which will open an in-app browser where you can learn more about the product and checkout on the merchant's website.

Twitter Shops is available to select merchants and managed partners in the U.S. Businesses who have their Shops enabled today include @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS. For now, people in the U.S. who use Twitter in English on iPhones will be able to view and interact with Twitter Shops.

Source(s): T...

1. 4 New Things in Microsoft Advertising:

1. Smart Shopping campaigns and Target ROAS for Shopping Campaigns are now accessible in 29 new regions, including 7 new markets in Latin America (LATAM). Last month, Microsoft announced the launch of Shopping Campaigns in Latin America, but these new shopping features will be accessible soon! You'll be able to expand your shopping campaigns to the Microsoft Audience Network as well. 
2. Business attributes from Marketing with Purpose will now be offered in all markets. There are currently 32 attributes available across four categories: Inclusion, Environmental, Community/social responsibility, and Accessibility. See the help page under Dynamic partner data upgrades for more information on all the business attributes and how to use them.
3. Google Import improvements: Image extensions and Shopping Campaigns - you can now import your image extensions into search and audience campaigns through Google Import! These campaigns will automatically come over to the associated campaign, and you can find these images in your image library to use across other campaigns as well. Microsoft also allows you to import products from Google Merchant Center to Microsoft Merchant Center, streamlining the process of setting up an import and successfully running Microsoft Shopping Campaigns. For more information on all things, Google Import, see Import shopping campaigns from Google Ads (microsoft.com).
4. Automated bidding seasonality adjustments are rolling out globally this month - This feature is supported for Search campaigns (including Search campaigns extended to the Microsoft Audience Network), Shopping campaigns, and Dynamic Search Ads campaigns. Through this feature, you can inform Microsoft automated bidding algorithms with more signals that specify when you expect performance changes, like when conversion rate (CVR) variance will occur during a seasonal event, promotion, or other variation for your business. This helps address anticipated short-term fluctuations without significant long-term impact on your algorithms' learning, as well as help maximize performance around critical times such as Black Friday or Cyber Monday. 

You can create multiple adjustments targeting various campaigns or various time periods. If multiple adjustments target the same campaign, all adjustments will be applied. Lastly, keep in mind that seasonality adjustments should only be used for campaigns with stable performance with automated bidding and have already completed their learning period.

2. 10 Minutes TikTok Video Is A Reality - The maximum video duration on TikTok has been upped yet again, this time to ten minutes, according to the social media platform. This update, which will be implemented globally in the coming weeks, is the result of months of testing. TikTok videos were initially limited to 15 seconds. TikTok later doubled the maximum video duration to 60 seconds and then tripled it to 3 minutes in July of this year.

When it comes to advertising a business, product, or service, short-form material can be restrictive. In terms of monetization, it's all really limiting. This improvement allows viewers to stay on the platform for longer without having to watch several portions of a video series. TikTok is the third most popular social media platform (after Facebook and Instagram), and its user base continues to expand.

3. Instagram Will Shut Down IGTV App - Last week, we shared that Instagram is going all-in with Reels. Now Instagram has announced that it will soon shut down its separate IGTV app, while it's also removing its in-stream video ads option. This makes sense since Instagram retired the IGTV brand in October 2021 so it was inevitable that the IGTV app will be retired soon. While this may seem like a step back for creator monetization, Instagram's looking to replace this with sticker ads for Reels and other options.

Per Instagram, "As part of our efforts to make video as simple as possible to discover and create, we will no longer be supporting our standalone app for IGTV. Instead, we will focus on having all video on the main Instagram app. We believe that this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app."

P.S: Short-form content is wonderful for engagement, but it's challenging to monetize because 30-second snippets don't allow for mid- or pre-roll commercials. That's why YouTube has been promoting its own short-form video format, 'Shorts,' as a supplemental channel to assist producers to expand their main content stream and TikTok just increased the video length to 10 minutes.

4. Instagram Rollsout Automated Captions for Feed Videos - Instagram has taken the next step with the addition of auto-generated captions in Instagram feed videos, following the launch of automatic captions for IGTV uploads in 2020 and the expansion of captions to Stories last year.

Auto captions will now be available for any Instagram feed post, giving users another way to consume content on the app. It will also assist creators in maximizing viewership in both sounds on and sounds off contexts, which is a huge plus. It's inconvenient to be in a public location or even on the couch with your lover and not be able to grasp the whole context of a clip because you can't turn on the sound without provoking the fury of others around you.

Instagram's auto-captions for feed posts will initially be available in 17 languages, with more to come soon.

5. Desktop Rollout For Google Page Experience Update Is Complete - Google has announced that the page experience update for desktop is now done rolling out. This update started to roll out on February 22nd, and now, 9-days later, it is now fully rolled out. 

This update will include all the current signals of the mobile version of the page experience update, outside of the page needing to be mobile-friendly. Google said all of the page experience factors for mobile will be included with the exception of the mobile-friendliness requirement, which is kind of obvious.

6. Per Google: Ranking Quotas Do Not Exist - Google's John Mueller reiterated that the company does not have a quota system in which a website can only rank for a certain number of keywords. There are no hard limits on how many pages they can show from a site, subdomain or not, according to him. It gets hard, he said, if you're attempting to compete against yourself for the same set of keywords. Why construct numerous pages to try to rank for the same term, after all? So, if you want five of your pages to appear on the same search results page, that method might not be the best. "Regardless, from a strategic point of view, if you're competing with your own content, you're going to have a harder time against stronger competitors."

There are endless opportunities for your site to rank for endless keywords. 

7. Per Google: We Will Verify Merchant Experience Scorecard Metrics - I recently reported on Google's new Shopping experience scorecard ...

1. Facebook Reels Available Globally - Facebook is taking its battle against TikTok to the next stage with the full launch of Reels on Facebook, using the platform's massive scale to capitalize on the popularity of short-form video content.

Facebook Reels will include remix functionality to encourage trend engagement, while creators will also be able to post Facebook Reels up to 60 seconds in length, in line with Instagram's Reels extension launched last July. Users will also be able to share publicly posted Reels to their Stories, adding even more engagement potential.

In addition to this, Facebook's also adding Reels drafts and a new video clipping option "that will make it easier for creators who publish live or long-form, recorded videos to test different formats."

That last one is important because, like YouTube, Facebook's looking to use its short-form option as a complementary channel while also giving creators the opportunity to build community and maximize their monetization potential through longer content as well.

2. LinkedIn Has Launched The LinkedIn Marketers Group - LinkedIn Has Launched a New Group to Provide Insights and Tips for LinkedIn Marketers, which will aim to provide community support and direction for digital marketers. LinkedIn's redesigned Marketing Partner Community Group will focus on sharing industry knowledge and relevant topics and conducting discussions about new and upcoming changes and insights from the platform itself to improve LinkedIn marketing tactics.

You can visit the LinkedIn Group now and request to join. You should hear back about approval within 24 hours. Once you've joined, you'll see group posts in your LinkedIn feed.

3. What You Need To Know About LinkedIn Podcast Network - With the debut of its new 'LinkedIn Podcast Network,' LinkedIn is trying to capitalize on the growing popularity of podcasts by hosting a variety of shows centered on major professional themes, prepared by both internal and external experts. Listeners will be able to access all of LinkedIn's podcasts by following each podcast host in the app and subscribing to their newsletter, as well as via Apple Podcasts, Spotify, or any other audio source. The key benefit of engaging with these hosts on LinkedIn, according to LinkedIn, is that you'll be able to expand the conversation beyond passive listening.

4. LinkedIn Reveals New Post Analytics - LinkedIn is hoping to provide interesting insights into content performance with new post analytics tools, which will provide you information about the people who are reading your LinkedIn updates, as well as the number of Reactions each has received. The new analytics will give you a better idea of who is viewing your content, with filters for job title, industry, geography, and more. This could be a terrific approach to make sure your material reaches the people you want to target. If you've created personas for your own branding or marketing efforts, this could be a quick way to double-check your target audience and fine-tune your strategy based on the information you've gathered.

5. Microsoft Advertising Rolls Out Dynamic Descriptions - Dynamically generated headlines are often helpful to drive relevant experiences and more traffic for your business. Now to help advertisers provide even more relevant ad experiences while also saving them time, Microsoft Advertising has announced dynamic descriptions for DSA, a new tool that's unique to the search advertising landscape. Dynamic descriptions are the default option for creating new DSA campaigns in Microsoft Advertising online. With dynamic descriptions, you can supplement your generic static descriptions with more relevant information to your searchers and help drive more clicks. This is now available in the United States, Canada, United Kingdom, France, and Germany.

When you're in your DSA campaign settings, you'll now see a new checkbox that says Enable dynamic search ad text. Once you've done that, you'll be able to start getting descriptions dynamically generated and powered by Microsoft Advertising's Artificial Intelligence. They are continually optimized to provide the best messages to your customers.

Starting in April, Microsoft Advertising will enable dynamic descriptions for all existing DSA campaigns, with any advertisers that are insensitive verticals remaining opted out for their current campaigns.

6. Microsoft Advertising Launches Auto-Apply Recommendations - Advertisers Opted In By Default - Microsoft Advertising's auto-apply recommendations are now broadly available, the company stated Monday. In March 2021, Microsoft Advertising released a beta version of this feature, which is currently generally available. Advertisers are automatically enrolled in all five of the platform's suggestion kinds. While enabling auto-apply recommendations will not boost your budgets, it does give the platform permission to make adjustments on your behalf without your input. You should decide whether or not that is acceptable to them, and if it isn't, you should opt-out.

Microsoft Advertising currently offers the following auto-apply recommendation types:

1. Create Expanded Text Ads.
2. Create Responsive Search Ads.
3. Create multimedia ads.
4. Remove negative keywords conflicts.
5. Fix conversion goal-setting issue.

Advertisers can opt-out of auto-apply for any recommendations at any time. Each auto-apply recommendation has a check box in front of it. Simply clearing those who do not want to be adopted will opt-out, and they won't be added to the account moving forward. However, they can still be manually applied in the future.

7. Google Page Experience Update For Desktop Is Live - Google confirms the Page Experience algorithm update is now rolling out to desktop search results. The update is scheduled to finish rolling out by the end of March. Back in November 2021, we shared about the Page Experience update when it was first rolled out to mobile search results, and now it will be applied to desktop search results. For the most part, Page Experience on desktop includes the same ranking signals as the mobile update except for "mobile-friendliness." Mobile-friendliness, which is a signal built into page experience for mobile search, will not apply to desktop.

This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for the desktop ranking. Other aspects of page experience signals, such as HTTPS security and the absence of intrusive interstitials, will remain the same as well.

Google Search Console has a new report dedicated to evaluating Page Experience criteria on the desktop versions of web pages. You can utilize this report to get an idea of how your site may be impacted by the update when it finishes rolling out at the end of next month. The desktop report can be accessed from the Page Experience tab in Search Console, directly underneath the mobile report. It looks identical to the mobile report, with the exception of the Mobile Usability section.

8. Google Merchant Center Adds Short Title Attribute - Online retailers can now add an optional short title to id...

1. Instagram Enables Likes On Stories - Instagram has added a new, simple way for users to engage with Stories content with Stories likes, which enables you to ‘like’ any Story in your feed, and let the creator know, without having to start up a DM conversation.

Stories likes are not public, and only the creator will be able to see them. Creators will be able to view their Story likes in their Story insights, with a small heart icon added next to the viewers’ name in the view listing.

Stories likes will not come through as a DM, so you’re not suddenly going to get an influx of DMs as people use the function to react to your Stories. To be clear, Instagram hasn’t indicated that this is or will be a ranking factor at this stage. But you would assume that with another means of direct insight, Instagram will look at how it could utilize such to improve each users’ experience, by showing them more of what they literally like.

2. Snapchat Will Enable Top Creators to Insert Mid-Roll Ads into Their Stories - Snapchat's adding another new monetization opportunity for Snap creators, with mid-roll ads for Snap Star Stories, providing a directly attributable revenue pathway for the app’s biggest stars. 

As explained by Snap, soon, Snap creators will be able to switch on ads within their Stories, with a cut of any revenue generated by those ads then allocated back to the creator. Though the specific revenue cut here is not entirely transparent – according to Snap, the revenue share from these ads will be based on its proprietary payment formula, “which may include a number of factors such as posting frequency and audience engagement”.

3. Microsoft Advertising Expands to 29 New Countries - Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with a reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.

The following markets are live and ready for you to upload your Microsoft Advertising ads: Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.

You can learn more about the expansion on the Microsoft blog.

4. Smart Pages, Microsoft’s Free Site Builder, is Now Available to US-based SMBs - Microsoft first launched Smart Pages,  Microsoft’s free website building service, in February 2021. Until now, businesses that were interested in the service had to sign up for the closed beta. In October 2021, Microsoft announced the website builder’s first round of feature updates, which included an analytics dashboard and the ability to create a Smart Page from directly within a Bing Places account.  

Starting Feb 16, 22, Smart Pages, is available to all US-based small and medium-sized businesses. Microsoft has also added new features to the service, including video embeds, text suggestions, integration with Bing Maps, and an updated Social Posts section.

Far too many SMBs operate with just a social media profile or a local listing as their only online presence. Having your own website opens up more opportunities to connect with potential customers and drive both online and in-store traffic. Now that this service is more widely available, more business owners can use it to establish a basic website for free. And, the new features, particularly the video embeds and Bing Maps integration, can be used to improve the user experience while providing relevant business information.

5. Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update - Meta has published some new recommendations to help advertisers maintain their data flows, and improve the performance of their campaigns.

First off, Meta says that advertisers should integrate with the Conversions API, which will provide more insight into consumer pathways.

Meta also recommends that advertisers verify all of their domains, especially for brands looking to track performance across multiple websites, while it also says that businesses should ensure that their conversion events are aligned with their campaign priorities.

Meta also recommends that brands allow some time before analyzing campaign performance, due to delayed data and modeled reporting (Meta recommends giving conversion-optimized campaigns at least 72 hours), while for App Conversion campaigns, it also recommends that brands use a 24-hour conversion window to help its ad systems optimize “for the fastest and most predictable feedback cycles”. Meta also says that its machine learning ad recommendation and audience tools are improving, which can help to limit the impacts.

Meta also suggests showing your ads across 6 or more Placements – “like on Facebook Marketplace or in Instagram Stories”, which can give its system more flexibility to control costs and generate better results.

6. YouTube Adds New Shorts Shelf in Channel Listings - YouTube continues to make Shorts a bigger focus, with a new addition on the desktop version of YouTube channel pages that will display each channel’s Shorts clips (where available) in a separate element.

Now, when a channel has uploaded Shorts, they’ll be displayed in a separate section, giving Shorts content a more specific focus, and likely driving more viewers, which could also make Shorts a more critical promotional element.

This is in line with usage trends, and engagement around short video clips. Indeed, YouTube recently reported that Shorts clips have cumulatively amassed over 5 trillion views thus far, and with Shorts catching on in India in particular, it makes sense for YouTube to lean into the format where it can, and help its creators boost their channel performance via the format.

7. YouTube Rolls Out New Metadata For Educational Videos - YouTube is bringing additional metadata to English language videos that are educational in nature. Videos can be marked as educational during the upload flow via a drop-down menu where you can select a category. Selecting Education as a video category will grant access to a new set of metadata you can use to describe the content. The new metadata fields include:

• Type of video 
• Academic system 
• Education level 
• Exam, course, or standard

Each of these fields is optional. You can utilize some, all, or none of them during the upload process. This is an important update for YouTube channels because, in the future, this metadata will be added to YouTube’s search results to help viewers decide whether the content meets their needs.

8. Google: Good Core Web Vitals Scores Won’t Improve Indexing - Having good Core Web Vitals scores won’t necessarily lead to improved indexing of your webpages in Google’s search results. This is stated by Google’s Search Advocate John Mueller during a recent Google Search Central SEO office-hours hangout.

1. Microsoft Launches “Cruise Ads” - Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads.  Cruise Ads appear on the right rail of Microsoft Bing search results and run alongside mainline text ad placements. These ads can be triggered by queries like cruise name, location, length, and more. Cruise Ads use search intent and dynamically-generated elements to deliver relevant ad experiences based on data feeds. Advertiser feed offers are automatically matched to queries without a need for keywords. Advertisers can also use negative keywords for optimization. 

As a reminder, Microsoft Advertising launched automobile ads, health insurance ads, credit card ads, and tour and activity ads.

2. Second Annual 'Pinterest Presents' Conference - The countdown to second #PinterestPresents is on and Pinterest is calling it the “The ads summit you’ll actually want to watch.” And it's all going down on March 10. 

The virtual event will provide new insights into key usage trends, while also enabling Pinterest to preview upcoming platform features and updates for your planning.  You can register for it here.

3. YouTube 2022 Roadmap: Community, Collaboration, and Commerce - Through a blog post, YouTube Chief Product Officer Neal Mohan has shared the platform's roadmap for the year. Here are the updates you need to know of:

Shopping capabilities will expand via shoppable videos, Live Shopping, and via the user interface of the YouTube app.

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok).

YouTube is also exploring monetization options for this format. In the coming months, it plans to test BrandConnect for Shorts creators, integration of the Super Chat feature (in which viewers can purchase visually distinct chat messages) as well as the ability to shop directly from a Short.

Collaborative live streaming will also be introduced, enabling creators to go live with other creators. And, YouTube has begun testing gifted memberships, which allow viewers to purchase channel memberships for other viewers in a Livestream.

1. Microsoft Introduces Portfolio Bid Strategies & Integration with Google Tag Manager - Microsoft Advertising said that portfolio bid methods are now accessible globally. The platform's automated Google Tag Manager (GTM) integration is now available to everyone.

Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the same bidding strategy (like maximize conversions, target CPA, target impression share, etc). Portfolio bid strategies can help save time that might otherwise be spent manually adjusting bids.

Automated integration with GTM. Microsoft Advertising’s integration with Google Tag Manager enables you to automatically copy the setup used by your existing Google tags. To do so, sign in to Google and select the Google Tag Manager account and container via Microsoft Advertising online. Next, enable the permissions to update your setup, and Microsoft Advertising will set up the UET tag with additional parameters.

2. Pinterest Introduces AR Try-On for Furniture - With a new 'AR Try-On for Home Décor' process, Pinterest is taking its augmented reality purchasing possibilities to the next level, allowing users to digitally place furniture in their homes. The approach makes use of Pinterest's continually expanding AR Lens technology to determine the virtual object's true dimensions and characteristics in order to create an accurate representation of how it will appear in our real-world location. Pinners can then alter the product in the camera view to evaluate how it fits in their space and how well it matches their current decor.

3. Twitter Launches New 'Toolbox' Hub to Highlight Helpful Creation, Moderation, and Analytics Tools - Twitter has launched a new 'Twitter Toolbox' hub, which will feature useful, dependable Twitter statistics and creation tools to help you get the most out of your Twitter marketing and growth efforts. Expression tools, Safety Tools, and Measurement Tools are the three sections of the new Toolbox. The measurement aspect is likely to be of most relevance to marketers, with a variety of Twitter analytics software available to provide greater insight into your tweet performance.

4. FaceBook, Pinterest, and Snap Revenue Updates - Pinterest Turns a Profit in 2021 - Pinterest, Inc. recently reported better-than-expected results ($846.7 million, up 20% year-over-year.) for the fourth quarter ended December 31, 2021, on the back of growth in revenues. In other operating metrics, Pinterest’s average revenue per user (ARPU) increased 23% from the previous year to $1.93. However, the company’s Monthly Active Users (MAUs) saw a 6% year-over-year decline to 431 million.

Snap Posts Its First Full Year of Positive Cash Flow in 2021 - Snap reported its first quarterly net profit on Thursday, and beat analyst estimates for the fourth quarter on earnings, revenue, and user growth.

Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021 - Facebook earnings came in below expectations for the fourth quarter, and the company said numerous challenges are ahead in the first quarter. Facebook said it’s being hit by a combination of factors, including privacy changes to Apple’s iOS and macroeconomic challenges. It blamed the lower-than-expected growth in part on inflation and supply chain issues that are impacting advertisers’ budgets.

5. Google Q4 Search Ad Revenue: $43.3 Billion While YouTube Generated $8.6 Billion - In Q4 of last year, overall Google advertising income was $61.2 billion, up from $46.2 billion in Q4’2020. Google search and other, YouTube advertising, and Google Network are all included in "total Google advertising." In Q4 2021, YouTube made $8.6 billion in ad revenue, with a total of $28.8 billion in advertising revenue for the year. That's a substantial improvement above YouTube's 2020 results. With artists receiving roughly 55% of YouTube ad revenue, that means YouTube will pay creators more than $15 billion in 2021. Search advertising generated $43.3 billion in revenue in Q4 of this year, compared to $31.9 billion in Q4 of last year. In the fiscal year 2021, Google search and others generated slightly about $149 billion, up 43 percent from $104 billion in the fiscal year 2020.

6. Google Search Console Domain Properties Can Now Be In Search Results - Google has announced that the Search Console snapshot in the search results now includes domain attributes. This is a snapshot card showing some of the higher-level data for your site immediately in the search results from Search Console.
This card can appear only if you are an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for. You can turn this snapshot on or off as well, those instructions are in this help document.

Having this snapshot appear can be handy for site owners who have access to Search Console but don't check their data very often. This serves as a helpful reminder to site owners that Search Console contains a wealth of data and information that they may examine or have an SEO professional examine on their behalf.

7. Auto-tagging Added to Google Merchant Center Free Listings - Google Merchant Center now supports auto-tagging for free product listings and free local product listings, according to the firm. By adding a result ID to your URLs, you should be able to follow your shopping efforts better using Google Search. 

Auto-tagging is a Google Merchant Center feature that allows you to measure conversions from your free product listings and free local product listings on your website separately from other conversion types. It also allows you to separate your free listings and free local listings from total Google organic traffic via a third-party site analytics tool like Google Analytics.

8. Google Ads Launches Revamped Partners Program - The new Partners program rules went into force about two years ago, and Google will notify all Partners of their current status. All Partners will be notified of their current status by Google. Those who have already accomplished the new standards will receive their Partners badge right now, while those who have not will receive it once they have met all of them. This program's criteria adjustments were first announced in February 2020, but the debut was postponed owing to the effects of the coronavirus epidemic, giving Google time to incorporate comments from advertisers into the final version of the requirements.

To be eligible for the new Google Partners program, advertisers must:

• Achieve an optimization score of 70%.
• Spend $10,000 across all of a partner’s managed accounts within a 90-day period.
• Have at least 50% of designated account strategists certified in Google Ads, with at least one certification in each product area (Search, Display, Video, etc.) with campaign spend of $500 (or more) in 90 days.

Agencies that meet Partners requirements and are within the top 3% of participating agencies in their country are eligible to become Premier Partners. The top 3% is evaluated annually; the factors that determine the top 3% include, but aren’t limited to:

• Client growth – Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients.
• Client retention – D...