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Twitter to Roll Out ‘Read Before You Retweet’ Prompt Globally
Welcome to "The Outwrite Podcast". This article is published on www.theoutwrite.com by Varun Singh Rajput.
‘Read Before You Retweet’ prompt is a new effort from Twitter to have a validated content spread, and to reduce fake & harmful information all around on its platform.
The company expects users to read the complete article or content before sharing it further. “People open articles 40% more often after seeing the prompt” the company tweeted on Thursday. These are some of the early analysis and results from Android users. In addition, Twitter also mentioned that Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are best left in drafts. (Just a comment)
According to Twitter, if there is more informed tweeting, People opening article before retweeting gets increased by 33%. It does make a huge difference and kind of key step forward if we think of stopping misleading headlines or tweets.
In June’2020, the company announced it initially and informed all the users in a tweet explaining the objective and importance at some level, “Sharing an article can spark conversation, so you may want to read it before you Tweet it. To help promote informed discussion, we’re testing a new prompt on Android –– when you Retweet an article that you haven’t opened on Twitter, we may ask if you’d like to open it first.”
“It’s easy for links/articles to go viral on Twitter. This can be powerful but sometimes dangerous, especially if people haven’t read the content they’re spreading. This feature (on Android for now) encourages people to read a linked article prior to Retweeting it, Kayvon Beykpour, product Lead at Twitter.
He also stated in a tweet, “We recently experimented with a “nudge” that encourages people to read linked articles before Retweeting them if we notice they haven’t. We were encouraged by the results and are sharing our learnings Below. We’ll be rolling this out globally soon!”
Once you have seen the prompt it’ll be smaller next time onwards as you saw it already – relief may be. Twitter has been testing many features like the one “Read Before You Retweet” we just spoke about to make this platform more authentic and healthy. I would call it another strong initiative from a responsible online platform.
Thanks for your time, please share your valuable feedback & comments - our email address is: hello@theoutwrite.com.
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By Varun Singh Rajput
5
66 ratings
Welcome to "The Outwrite Podcast". This article is published on www.theoutwrite.com by Varun Singh Rajput.
‘Read Before You Retweet’ prompt is a new effort from Twitter to have a validated content spread, and to reduce fake & harmful information all around on its platform.
The company expects users to read the complete article or content before sharing it further. “People open articles 40% more often after seeing the prompt” the company tweeted on Thursday. These are some of the early analysis and results from Android users. In addition, Twitter also mentioned that Some people didn’t end up RTing after opening the article – which is fine! Some Tweets are best left in drafts. (Just a comment)
According to Twitter, if there is more informed tweeting, People opening article before retweeting gets increased by 33%. It does make a huge difference and kind of key step forward if we think of stopping misleading headlines or tweets.
In June’2020, the company announced it initially and informed all the users in a tweet explaining the objective and importance at some level, “Sharing an article can spark conversation, so you may want to read it before you Tweet it. To help promote informed discussion, we’re testing a new prompt on Android –– when you Retweet an article that you haven’t opened on Twitter, we may ask if you’d like to open it first.”
“It’s easy for links/articles to go viral on Twitter. This can be powerful but sometimes dangerous, especially if people haven’t read the content they’re spreading. This feature (on Android for now) encourages people to read a linked article prior to Retweeting it, Kayvon Beykpour, product Lead at Twitter.
He also stated in a tweet, “We recently experimented with a “nudge” that encourages people to read linked articles before Retweeting them if we notice they haven’t. We were encouraged by the results and are sharing our learnings Below. We’ll be rolling this out globally soon!”
Once you have seen the prompt it’ll be smaller next time onwards as you saw it already – relief may be. Twitter has been testing many features like the one “Read Before You Retweet” we just spoke about to make this platform more authentic and healthy. I would call it another strong initiative from a responsible online platform.
Thanks for your time, please share your valuable feedback & comments - our email address is: hello@theoutwrite.com.