Wake up. Grab phone. Unlock. Open Twitter. Absorb tweets. Scroll. Absorb tweets. Scroll. Absorb tweets. What do they say? They say: [#twitter: https://twitter.com/adambvary/status/1006334904655753216 ] Well yes, that. But what else? Look closer. Disregard the topics; pay attention to the words. Soak up not just a few tweets, but a few million. Take them in not merely when you wake up, but every hour, every day, for years. What do you see now? If you're Nello Christianini, you see patterns.

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