Our discussion today underscores the importance of maintaining a website, even in the age of social media. Websites offer more control over content and act as credible resources for potential clients and partners, which social media platforms can’t fully provide.

Phillippa dispels some common misconceptions about owning a social media presence. They explain that platforms like Facebook and TikTok have control over user accounts and can change functionalities or remove users at any time. On the other hand, personal websites provide greater control over your content. We also delve into the concepts of owned, earned, and paid media, clarifying that social media falls under shared media. The guest recommends reading social media terms and conditions to better understand ownership rights and stresses the importance of the “about us” page in establishing business credibility and authenticity.

https://websitesthatwin.com/
https://www.linkedin.com/in/philippagamse/