Mark, the founder of Custom Box Agency, shares his entrepreneurial journey and philosophy on the “That Will Nevr Work” podcast. He stresses the importance of sharing ideas openly, arguing that personal execution and customer connection are what truly differentiate a business, not merely the idea itself. Mark promotes an abundant mentality in business, believing that individual authenticity attracts diverse audiences. He highlights the role of competitors in educating the market, ultimately benefiting everyone involved. 

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