What does it take to turn a happy hour into a professional lifeline? For Ike Saunders, founder of REACH, it started with six strangers, some free appetizers, and a refusal to ever put a price tag on connection.
In this episode, Ike joins Mel and Diana to trace how REACH (Regional Executive Assistants Cocktail Hour) grew from a casual 2012 gathering of six assistants in Chicago into a membership organization built entirely on the principle that no one should pay to access a strong network.
Ike opens up about founding REACH after his mentor Chris Kennedy retired and left him without a built-in support system, how the group pivoted to survive COVID, and why he's resisted every offer to franchise it into other cities.
The conversation turns personal as Ike talks about supporting both the professional and personal lives of Chris and his wife Sheila for 17 years, the boundaries that make that dual role sustainable, and the moment, juggling a family funeral against a planned trip to Europe, that taught him what it really means to be indispensable. He closes with the one word he hopes people remember him by.
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