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Is PR dead in 2026? Not even close.
In the tenth episode of The Digital PR Show, Vanessa Arrate talks with CIPR's Ryan O'Donnell and Christian Oldale about why PR isn't going anywhere, it just evolved. They get into the "AI slop" problem drowning out genuine brand stories, why most influencer marketing feels robotic (and what actually works), and the mistakes businesses make when they're looking for PR help.
The conversation covers how to know if your PR is actually working, what questions to ask before hiring an agency, and why standing out right now means not doing what everyone else is doing with ChatGPT. Just an honest conversation from people who've worked in newsrooms, launched campaigns, and know what gets results.
New episodes biweekly. Hosted by Vanessa Arrate. Produced by CIPR Communications.
In this episode of Two Babies and a Business, Christina catches up with longtime friend Jenn Murray. Jenn is a mom of three boys, former retail sidekick (yes, the Tommy Hilfiger days make an appearance), and a woman who has navigated career pivots and the messy magic of motherhood with honesty and heart. She opens up about shifting her definition of success, choosing work that aligns with her family, and learning to slow down and savour the season she’s in. They laugh about their teenage jobs, swap “boy mom” chaos stories, and get real about perspective, purpose, and finding joy in the little moments that make up a meaningful life.
To kick off the new season of Two Babies in a Business, host Christina catches up with longtime friend Wilma Shim. Wilma is a lawyer, mom of three boys, volunteer board member, and sessional instructor. She opens up about leaving a traditional 9-to-5 to find a better fit for her family, juggling schedules, embracing chaos, and finding unexpected joy in sports law and teaching. They laugh about their student government days, swap “boy mom” stories, and share real talk on balance, flexibility, and celebrating the little wins.
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