Christina and Peter share their job description building techniques and remind business owners and marketing managers how to build great job descriptions for open marketing positions on their team. Remember - prioritize cultural fits, clearly define the roles they will play, and don't be afraid to ask for 'bonus' skillsets. 🎧 Listen now with the link in our bio!

Christina and Peter develop a quick and easy way for you to organize your thinking around the gaps in your marketing team. Think first about the day to day operational gaps, think next about gaps that may become present when introducing a new marketing campaign or marketing project and then think next about the timeline on those gaps. All organizations have at least one - and filling all those gaps (including the project management of an agency) allows you to have the most successful marketing initiative possible.

Your resourcing for your next big marketing project or marketing campaign starts with understanding your current team. Christina and Peter both share examples of their own successes and failures in this - and remind people that good teams (and good marriages) put honest communication at the forefront of every discussion. So get ready to have honest conversations with your marketing team to best understand how to move forward.

Christina and Peter reflect on current and past clients as they asked themselves this key question. Understanding where your business and industry are is an important first step in understanding what resourcing compliment you need moving forward. Learn how the CIPR team starts to assess capacity and why they resassess their capacity often.

Christina and Peter share more about the CIPR evolution as they begin to coach listeners through prioritizing resourcing to get your marketing strategy to come to life. There is no silver bullet - but there probably is a mix that is exactly right for your business right now.

Influencers are content creators - they should be considered as a part of your paid media budgets as you are creating your marketing budget. Learn from influencer and expert Jasmin Shannon (Lemons for Days) as she uses past experiences to give advice to marketing managers and business owners when they start to think about engaging an influencer in their marketing campaigns.

Christina and Peter uncover the hidden marketing costs that you might encounter throughout the year - from setup fees to incremental costs on tools and more. Peter gives the number you can put into your budget to ensure you are covering these expenses without having to pull money from other places.

Reviewing the data is so important and ensure you are watching what is working and what isn't. View your marketing budget holistically and don't be afraid to make changes if you need to - Peter and Christina remind us when it is best to make changes and how to use data to inform your marketing strategy year-round.

Peter throws out the numbers you've been waiting for - what should your monthly spend be for marketing? Christina and Peter dive into the importance of your monthly marketing spend especially when you want to stand out and get noticed.

Christina and Peter dive into why it is important to consider tools, websites, and marketing strategies as 'big projects' that need a separate investment. These lay the foundation for your marketing tactics moving forward and do require a separate spend outside of your annual marketing budget.