In this episode, Christina and Peter focus on the value of process. They discuss playing to your strengths, building their processes, and give specific examples of how it makes your whole team stronger. How does process fit into their parenting? You'll have to listen to find out.

In the kickoff episode for series 8, Christina and Peter discussed the different hats they wear inside and outside of CIPR Communications. Which hats they wear, what challenges come with each, and how to switch between them are all covered in this episode.

Web Quality Audits allow you to understand your website content from a new lens - these data-driven reports evaluate every single page on your site and allow you to make a game plan for improving each page. This is an essential first step in your SEO program, a new website builds when you have an existing site, or you're looking to evaluate the effectiveness of your current site before plunging into a website development project.

Christina and Peter discuss the importance of always improving your website - Google likes it, your website visitors will like it, and your customers will like it. Website improvement isn't just about technical components and content - it's about trust symbols, seasonality, and value add for your prospects and customers. Learn the things you should be thinking about every month to ensure your website is operating at its very best!

Christina and Peter debunk the necessity of engaging your agency in ongoing website maintenance for your website. What is website maintenance? What should a basic package cover? Why do you need site back-ups and security checks? And why are all those version and plug-in updates important? Christina and Peter give you all the facts to consider as you think about ensuring your website stays online and up to date moving forward.

Asking for help is key and due diligence from the beginning is important. If your developer has stolen the keys to your website and not letting you you do have options. Bring in a third party to help you speak the same language as soon as possible and remember you do indeed own your assets and there is powerful legal precedent there too.

CIPR's leaders tell their top 5 things to consider before you hit the green light on launching your site. Testing (by both parties), stabilization, support, and ensuring all the right people are at the table are key. How long does a website take to launch? Well - it all depends but Christina and Peter have insight here that can help you better plan for that website launch date.

Budgeting for a website isn't just about the project itself and the cost of the site - website developers will be able to equip you with pricing around the plug-ins required to make your website experience what you desire it to be. It's also important to find a budget for the graphic design, photos, and video you may want to include in your website upfront (or at least consider it as something you will be building). And finally, learn what Peter considers the 'property tax' of a website you need to be prepared to pay each year.

Christina and Peter share their individual top 5 lists that you should be looking for in a website developer - these are the questions you should ask, the qualities you should be looking for, and the red flags you should pay attention to when interviewing or looking for a website designer or a website developer to take on your website project.

Christina and Peter talk about the importance of website content and why you should always use it as your starting place as opposed to trying to make content fit into a design. Website content is the foundation of the site and your developer should be pushing for content creation at the start of your website development process.