For the very first time on the Know, Like & Trust Show, another content strategist is joining me. Abby Herman is here today to chat about the importance of listening to your audience and creating the ideal content journey from pre-client to off-boarding. 

Topics discussed in this episode:

* How Abby got started in content strategy

* The importance of knowing your desired outcome so you can craft the right strategy

* How your audience can help you figure out what you actually want

* Where to start with your content if you don’t have a large, engaged audience

* How to get the most impact out of your surveys

* Why Abby believes your content journey should look like and the importance of offboarding

Transcript:

Quotables:

“My clients thought that they wanted this tangible thing like a blog post or email sequence, when in reality it is the outcome that you actually want. It is attracting the right people to you, it is educating your audience, it is entertaining your audience, it is getting the information out there that needs to be out there in your industry.”

Abby Herman

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“You have to put yourself in the mind of the people who you are trying to attract. What is it that they want? You can think you know what your audience needs and wants, but until you’re actually talking to them, and asking them those questions, and paying attention to what they’re posting on social media, and at the content they’re putting out there, you don’t actually know.”

Abby Herman

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“You need to educate your audience, you need to educate the people who are coming to you, because what they think they need is, a lot of times, oftentimes not what they actually need.”

Abby Herman

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