Two guys on stuff: Entrepreneurship • Leadership • Culture

In this episode of Two Guys on Stuff, Michael Edwards and Tom Tobin go beyond tactics and talk about the real foundation of entrepreneurship: trust, relationships, and culture.

Tom shares why he is “horrible at retiring,” how he has built and sold businesses over decades, and why he is now launching a new e-commerce venture with Stable Storefronts. He breaks down what the model actually is (and what it is not), how it works operationally, and who it fits best.

If you are building a business, investing in a venture, or trying to find the right people to do life and work with, this one brings the principles to life.

Chapters

00:00 Welcome and Christmas energy

01:05 Tobin family Christmas tradition

03:18 Edwards family tradition: prime rib, Yorkshire pudding, pear pie

06:05 Why this episode: Tom’s new venture and “practice what we preach”

07:30 Trust, accountability, and building a 2AM friendship

10:10 Why founders need people who challenge them

12:10 Tom’s career arc and why he will not retire

16:05 What e-commerce really is (not hype, not magic)

18:15 What Stable Storefronts does and how the model works

21:55 Why Tom involved his family and kids in the LLC

25:05 How Amazon works: “ungating,” shelves, and trust

29:10 Logistics and returns: the customer experience advantage

31:10 The supply chain flow: warehouse, relabeling, fulfillment centers

33:45 ROI and inventory turns explained

36:10 The ideal storefront owner: who this fits and who it does not

39:20 Why culture predicts success

41:30 How to contact Tom

43:10 Closing and holiday wishes

What does it look like to actually practice what you preach as an entrepreneur?

In this episode of Two Guys on Stuff, Tom Tobin interviews Michael Edwards about the real-world launch of JobblyGo™ and how the same planning, discipline, and operational rigor we teach are being applied in real time.

This is not theory. It’s execution.

Michael walks through how a simple business plan turns into targets, budgets, cadence, and a Q1 sprint, all while launching a new venture and preparing for 2026. Along the way, Tom and Michael break down what founders get wrong, where momentum is won or lost, and why stewardship, clarity, and consistency matter more than hype.

If you are:

• Just getting started as an entrepreneur

• Turning an idea into a real business

• Planning for the next year with intention

• Trying to scale without chaos

This episode is for you.

Download the free One-Page 2026 Plan + Q1 Sprint Sheet:

Email [email protected] or visit edwardsadvisorygroup.us

If you want your plan reviewed on-air, put REVIEW in the subject line.

Chapters

00:00 – Welcome to Two Guys on Stuff

02:10 – Turning a 2026 Plan Into a Calendar You Can Run

04:30 – Why Most Businesses Start Planning Too Late

07:15 – Planning Is Stewardship, Not Paperwork

09:20 – From Business Plan to Real Execution

11:45 – Setting 2026 Targets That Actually Matter

15:10 – Revenue, Gross Margin, and Net Income Explained

18:40 – Customer Growth and Retention Fundamentals

21:10 – Building a Simple Budget Without Guesswork

24:30 – Cadence Matters: Daily, Weekly, Monthly Rhythm

28:05 – People, Systems, and Risk Every Founder Misses

31:40 – AI, Operations, and Scaling Without Chaos

34:20 – The Q1 12-Week Sprint Framework

37:10 – Final Takeaways and Free Planning Resources

39:10 – Closing: Don’t Just Dream the Business, Build It

You can build a clear, doable plan for 2026 in one session. In this episode of Two Guys on Stuff, Michael Edwards and Tom Tobin show you how to set targets, build a simple budget, lock a weekly rhythm, and design a 12-week sprint for Q1. Perfect for founders who are just getting started or owners who want a cleaner operating cadence.

What you’ll learn

• How to set 2026 revenue, margin, and cash targets on one page

• Simple budget math: price, COGS, contribution, break-even

• A weekly operating rhythm and a scorecard you can run

• People, systems, and risk — where to invest first

• A Q1 12-week sprint you can start this week

Free templates

Get the one-page 2026 plan and the Q1 sprint sheet. Email [email protected] or visit edwardsadvisorygroup.us.

Want feedback on your plan?

Put “REVIEW” in your email subject line. We may review it on air and bring you on the show.

Chapters

00:00 Welcome and promise

00:50 Planning as stewardship — time, cash, trust

03:20 Set 2026 targets on one page

09:45 Budget basics and unit economics

16:50 Operating rhythm and scorecard

23:40 People, systems, and risk

31:10 Q1 12-week sprint setup

36:10 Objections and quick coaching

38:10 Get the free templates

39:20 Close and next steps

Two Guys on Stuff is back with a practical episode for builders and founders. Michael Edwards and Tom Tobin open with a quick catch-up on new ventures, community work, and how AI is already shaping their day. Then they get down to business planning: what a plan is not, what it is, and how to use a simple two-page plan to make clear decisions, align resources, and track progress.

You will learn:

• The five myths that make business plans useless

• The core elements of a plan you will actually use

• How to set 12-week milestones you can measure

• Where AI helps and where human judgment is non-negotiable

Want the Starter Plan template? Comment PLAN and we’ll send the two-page version with a filled example.

01:10 Tom’s new venture and the “never retire” balance

03:05 Michael’s EDF role and life update

04:20 Quick hits: SMB outlook, inflation, and what it means for founders

06:10 A weekend “without AI” that was not

08:40 Using AI as a tool, not a crutch

10:30 Transition to the Business Plan topic

11:05 The joke that reveals a truth about planning

12:00 What a business plan is NOT

15:40 What a business plan IS

18:10 Executive Summary that fits on one page

20:40 Problem and Solution with a coffee shop example

24:30 Market and Customer basics

27:10 Business Model and simple unit economics

29:30 Go-to-Market and a quick SWOT check

33:10 Operations: org chart and roles that scale

36:00 Financial projections and break-even thinking

38:00 Milestones and metrics that keep you honest

41:00 When reality punches your plan in the face

43:10 Action step: write your two-page plan today

44:30 How to get the Starter Plan template and contact info

Connect:

• Michael: [email protected] | edwardsadvisorygroup.us

• Tom: [email protected]

Originally recorded on November 1, 2021. We’re re-releasing one of our most popular episodes with never-before-seen video footage.Michael Edwards and Tom Tobin break down leadership lessons from favorite TV shows and connect them to real-world culture and performance.What’s inside:• The Office: loyalty, care, and the legacy you leave• Last Man Standing: core values, conviction, and humor• Ted Lasso: kindness, optimism, and the power of “Believe”• The Blacklist: resourcefulness, networks, and endgame thinking• Blue Bloods: ethics, purpose, and leading like family• Practical takeaways you can use this weekKey ideas:• Strategy sets direction. Culture decides if you get there.• Define your endgame and work it daily.• You don’t need a title to lead. Model the behavior first.Have a question or a topic for a future episode? Email [email protected]. If this helped you, share it with a friend who leads a team or is starting something new.

In this special episode of Two Guys on Stuff, we’re turning the mic around and answering real questions from our listeners.

From leadership culture to entrepreneurship, we’ve heard some great feedback over our first six episodes—and today, we’re digging into the themes that keep coming up.

🔹 Why does culture always seem to beat strategy?

🔹 How do I know if I’m ready to lead?

🔹 What’s the biggest mistake first-time founders make?

🔹 And more…

Plus, we revisit two fan-favorite episodes from past seasons:

• Leadership Lessons from Ted Lasso, Michael Scott, and More

• Avoid These Leadership Behaviors

⏱ Timestamps

00:00 – Intro: Listener questions and why they matter

02:40 – Culture vs. Strategy: What wins in real life

07:55 – Are you ready to lead? Signs to look for

13:20 – Big mistake new founders make (and how to avoid it)

17:35 – Revisiting fan favorites: Ted Lasso and Michael Scott

21:50 – The feedback that hit home

26:10 – Our nugget of the week

28:30 – How to send us your questions

29:45 – Wrap-up and what’s next

🎧 Listen now and send us your question at [email protected]

In this episode of Two Guys on Stuff, we’re back with Alex Howland, Founder of Virbela, for a deeper dive into what it takes to lead in the virtual age.

Recorded around the digital campfire on the Virbela Go campus, we talk about:

• How to scale culture in a remote-first company

• Navigating hypergrowth with intentional leadership

• The difference between hype and reality in the future of work

• Building community that lasts—without a physical HQ

We also open with two news stories every entrepreneur should know:

1. The SBA launches its first-ever loan program for manufacturers

2. Local governments like Tampa, FL are expanding entrepreneur support hubs

Alex doesn’t hold back. This is honest talk about the human side of leadership, the power of culture, and the mindset it takes to go from vision to velocity.

🔗 Connect with Alex & Learn More

Website: https://www.virbela.com

In this special episode of Two Guys on Stuff, we sit down inside Virbela with its founder, Alex Howland, to unpack the story behind one of the most innovative platforms in remote work today.

Alex shares how a background in organizational psychology led him to build a fully immersive virtual office experience—long before “metaverse” was a buzzword.

We cover:

✅ The origin of Virbela and the early grant that launched it

✅ How remote work is being redefined

✅ Leading and scaling a virtual-first company

✅ What it takes to turn vision into reality

Whether you’re a founder, remote leader, or just curious about what comes after Zoom—this episode will get you thinking differently about the future of work.

📍 Recorded in Alex’s actual office inside Virbela

📺 Stay tuned for Part 2, dropping next week.

Check out Virbela Go at www.virbela.com/go.

In this follow-up conversation, Tom and I dive deeper with franchise experts Lori Schneider and Ralph Yarusso to explore what happens after you decide to start a franchise.

We cover:

• Funding options

• The difference between owning a job and building a business

• Lessons learned from decades in the field

• Red flags, deal breakers, and how to vet opportunities

• What they wish more people understood before getting started

Whether you’re exploring franchise ownership or already in the game, this episode is full of practical insight from two seasoned leaders who’ve built, led, and advised top-performing systems.

🎧 Listen in, take notes, and get your next nugget.

Thinking about starting your own franchise? In this episode of Two Guys on Stuff, we sit down with Lori Schneider and Ralph Yarusso of Atticus Franchise Consulting for a no-fluff, real-world conversation on what it actually takes to get started.

We cover:

• The mindset shift from employee to owner

• Why franchising may (or may not) be right for you

• Common misconceptions and pitfalls first-time owners face

• What questions to ask before signing anything

Lori and Ralph bring decades of experience helping leaders launch successful franchise businesses—and they don’t hold back.

This is Part 1 of a two-part series that every aspiring owner should hear.

🔗 Connect with Lori and Ralph:

📧 [email protected]

📧 [email protected]

📞 720-454-4412 (Lori)

📞 303-587-6373 (Ralph)

🌐 www.atticusfranchiseconsulting.com