The marketing industry can be a dangerous place at times. The reason why I say that is because there can be a lot of smoke and mirrors, and a lot of bad agencies. 

Our guest for today is definitely one of the best marketers in Australia, if not the world. His results for both himself and his clients speak volumes.

In today’s episode, I will be talking to Kim Barrett, CEO and founder of Your Social Voice. We will be having a chat about principles we both share when it comes to marketing, running campaigns, and our thought processes for when we market for ourselves and for clients. Having a bird’s eye view on the recent issues in the industry will definitely give you leverage, so we’ll be discussing all of that in today’s episode of Marketing From The Trenches, be sure to tune in.

 

Kim’s Story: How He Got Into Marketing (2:25)

• From Fish Breeder to Email Marketer
• From Basic Employee to Professional Marketer

At Present: What Kim Does For Clients (7:22)

• Education (How to put marketing systems into businesses)
• Actual Work (Trainings, Lead Generation, Social Media Optimization, Back End Marketing, etc.)
• Professional Services

Facebook Ads: What Works For Kim? Where Do The Trends Lead? (9:34)

• A lot depends on the type of client and their goal
• Having a relatively decent audience size is important
• What are Facebook ad sets and how do they work?
• How do ad set limits affect your marketing campaigns?
• Being in control of the money you spend on Facebook ad sets
• What is more beneficial for your business in terms of campaign optimisation?

Differences in Terms of Copy and Design: Are There Any? (13:27)

• The big focus is in standing out and differentiating yourself from other people
• NOC method: Niche-Offer-Copy
• Who to talk to on Facebook: Be specific, personalized, customized, and tailored
• Understanding that the right offer put into the right niche gets you to to the right clients
• The importance of branding for performance

Kim’s Upcoming Event: What To Expect (19:44)

• Certified Ballers Live
• Becoming a Baller in your business
• What is a Baller?
• Importance of being a Baller

Events To Watch Out For (23:39)

• Mastermind Events
• Grant Cardone Events
• Perry Marshall Events
• Super Fast Business Live Events

The Dark Side Of Businesses And Agencies (27:00)

 

• Responsibilities
• Pressures

 

 

 

Our Guest:

Kim Barrett is the CEO and founder of Your Social Voice. He is a world-renowned marketer, author and digital marketing master. His online marketing agency aims to help his clients generate awareness, leads, and sales. They have helped businesses scale by using the latest marketing strategies and tactics, therefore, keeping their clients ahead of their competitors.

Kim is super active answering questions and helping people via his Instagram account @realkimbarrett.

For those who would like to know about the latest trends in marketing, get to meet and greet the big names in the marketing industry, and learn from them live, check out this event: Certified Ballers Live.

 

Resources:

We now have a free resources section on our website, which has just been built. 

From this section, you can download, for free, the resources we use for ourselves and for our clients to help them execute deals like the one we have examined today.

Visit growthlabz.com/resources to download your free resources today.

See omnystudio.com/listener for privacy information.