Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. He breaks down the science of persuasion and shares how professionals can navigate the confidence tightrope when presenting to decision-makers.

Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss practical strategies for establishing transparency, ensuring accountability, and fostering authentic trust with both customers and employees.

Learn from Life & Career Coach Sophia Mikelionis why putting life before work isn't just semantics—it's a complete reframe of how ambitious women can lead without burning out. Sophia shares the common traps that keep high-achievers stuck, how to build non-negotiables that actually stick, and why self-leadership (not burnout recovery) is the missing piece in sustainable success.

🎙 Insider Tips to Land Your First Job — What New Grads Need to Know

Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see. In Episode 79 of the Two Marketing Moms Podcast, career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and get hired fast. 

Here are the big takeaways:

1. Start With Skills — Not Job Boards

Before applying anywhere, identify your top three core skills (hard skills > soft skills) and be ready to back them up with examples. Knowing what you’re good at brings clarity — and employers hire solutions, not majors.

2. Networking Beats Applying Cold

80%+ of jobs come from referrals, not one-click applications. Use the LinkedIn Alumni Tool, reach out to recent grads, ask for conversations (not jobs), and follow up regularly. People help people.

3. Internships Matter — But Be Flexible

Traditional internships are competitive and limited. Look beyond big brands — local companies, micro-internships, project work, and professor referrals count too. Experience > prestige.

4. Quality > Quantity in Applications

Spraying resumes everywhere rarely works. Instead, target 10 companies + 10 people at each (The 10/10 Rule) to build real momentum and relationships that lead to offers.

5. Your Resume is a Tool, Not Your Golden Ticket

Employers skim resumes in six seconds, scanning for metrics, relevant experience, and clarity. Tailor your resume, pair it with a strong LinkedIn profile, and never rely on Easy Apply alone.

If you're a student or new grad breaking into the workplace, this episode is your roadmap to confidence, clarity, and job-search traction. Watch, listen, take notes — then start reaching out and building your network today.

Beth Hendler-Grunt Contact Information 

https://nextgreatstep.com/

https://nextgreatstep.com/book/

https://nextgreatstep.com/resources-for-students-graduates-parents/

https://www.facebook.com/nextgreatstep/?fref=ts

https://www.linkedin.com/in/bethhendlergrunt/?locale=en_US&trk=tyah

https://www.instagram.com/next_great_step/

Learn more on TwoMarketingMoms.com. #jobsearch #advertising #marketing #insidertips #newgrad #newgraduate #networking 

There's a huge gap between how ready new grads think they are and what employers actually see. Beth Hendler-Grunt has spent years closing that gap, helping over 1,000 students land jobs — and she's breaking down her 10 best tips in this episode. You'll learn why 80% of jobs come through referrals, how to use the "10/10 Rule" to target your search, and what career services won't tell you. Whether you're a freshman or about to graduate, this one's your cheat sheet.

Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next, shares her powerful framework to help high-achieving women stop waiting to be "ready" and start intentionally designing what's next. Learn how to identify when your career no longer fits, remove guilt from ambition, and get off autopilot to build the bigger playground you deserve.

Merry Korn, author of Fired to Inspired, shares how she transformed being fired into building a 1,300-employee social enterprise and reveals her three-pillar framework for turning career setbacks into breakthroughs.

Too many women still question whether they’re “good enough” to lead. In this episode, leadership expert Liz Weber—author of Don’t Let ’Em Treat You Like a Girl and What Women in Leadership Need to Stop Doing—shares how to quiet self-doubt, stop hesitating, and consistently show you belong at the table by leading with confidence, clarity, and conviction.

In this episode, Daria Rudnik, author of CLICKING and executive coach, reveals why the traditional "leader as hero" model is broken and shares her 5-pillar framework for building self-sufficient teams that thrive through disruption. She explains how to use AI as a connector rather than a replacement for human thinking, why most leaders unknowingly create bottlenecks, and the practical first steps to move from overwhelm to sustainable leadership success.

What if you could transform your business introduction from forgettable to unforgettable in just 10 seconds?

In this episode of the Two Marketing Moms Podcast, host Kelly Callahan-Poe sits down with Aurora Winter, bestselling author and TV producer, to explore how Hollywood storytelling techniques can revolutionize the way entrepreneurs communicate.

Ditch the Boring Introduction

Most entrepreneurs introduce themselves with a predictable formula: "Hi, I'm [name] and I run [type of business]." But Aurora reveals a more powerful approach—start with drama and high stakes.

Instead of leading with your credentials, paint a vivid picture of transformation. Show the dramatic problem your clients face and the remarkable results you deliver. Only then do you introduce yourself as the mentor who made it happen.

The Three-Brain Blueprint

Aurora breaks down the neuroscience behind memorable messages, explaining how effective communication must engage three levels of the brain:

1. The Croc Brain (Foundation) - Captures attention with novelty and drama
2. The Midbrain (Walls) - Builds trust through social proof and testimonials
3. The Cerebral Cortex (Roof) - Delivers the logical details and ROI

Skip the foundation, and your entire message collapses. Most well-educated professionals make the mistake of jumping straight to logic without first grabbing attention.

Paint the Hell and the Heaven

Don't tiptoe around your client's pain points. Aurora emphasizes the importance of clearly illustrating the "hell before your help" and the "heaven afterwards." This contrast creates urgency and helps prospects understand what's truly at stake—not just for their business, but for their family, their future, and their legacy.

Your Story is Your Superpower

The biggest mistake business owners make? Thinking their message is about them. Aurora reminds us that effective storytelling is always about the client's transformation. Share the authentic hero's journey—complete with struggles and breakthroughs—because there is no compelling story without the struggle.

Ready to Transform Your Message?

Aurora's book Turn Words Into Wealth provides a complete blueprint for leveraging Hollywood storytelling and neuroscience to turn your ideas into influence and income. Learn more at turnwordsintowealth.com.

Key Takeaway: Stop leading with credentials and start leading with drama. Your next introduction could be the one that changes everything.

Aurora Winter Contact Information

• Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.com
• Aurora Winter Website: https://www.aurorawinter.com
• Same Page Publishing: https://www.samepagepublishing.com
• Marketing Fastrack: The Little Book That Launched a New Business by Aurora Winter- on Amazon: https://a.co/d/8xrIglK
• Turn Words Into Wealth: Blueprint for Your Business, Brand and Book by Aurora Winter - on Amazon: https://a.co/d/7RRkVYb
• Magic, Mystery, and the Multiverse Book 1 Amazon: https://a.co/d/5cmA6Um
• LinkedIn: https://linkedin.com/in/AuroraWinter
• YouTube: https://www.youtube.com/AuroraWinter
• Linktree: https://linktr.ee/AuroraWinter

#MovieTrailerMindset #TurnWordsIntoWealth #HollywoodSto