Two Marketing Moms

Thomas Kemeny shares his journey as a copywriter and author of the book Junior: Writing Your Way Ahead in Advertising. Thomas provides tips on writing, presenting, and pitching, and explains why juniors are the lifeblood of an advertising agency.

In this episode, Karen F. Geiger, author of Storied Life Journal: Ancient Wisdom for Modern Living shares how journaling helps you design a life with more stories. Karen will cover the benefits of journaling as a regular practice and demystify the difficulty of journaling with helpful techniques and prompts to help you connect to the page and tell your own story. 

In this episode, Bonnie Wan shares her journey as an advertising brand strategist and author of the book The Life Brief: A Playbook for No-Regrets Living.  Modeled after the ad agency creative brief, the life brief is a playbook that will help readers unlock clarity in a part of life that matters most. You will learn Bonnie’s three-step practice with specific exercises to make your life brief a reality. 

In this episode, Dr. Stefanie K. Johnson, PHD talks to us about her Wall Street Journal Bestseller Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams. You will learn the most transformative leadership skills of tomorrow, how to build stronger relationships with your team, practical strategies to become an Inclusifyer, and how Inclusifying is the key to innovation, growth, and success.

In this episode, Amy Saidman from Story District teaches us about storytelling. You will learn the biggest challenges facing storytellers, how to address them, the key elements of a good story, and tips to improve your storytelling skills.

Middle managers play a crucial role in organizations bridging the gap between top-level management and front-line employees. But it takes the right combination of skills, visibility, and strategic networking to help middle managers get noticed. Listen to host Kelly Callahan-Poe and special guest Carli Sidoti from Buttoned Up Consulting talk about the challenges of being a middle manager and learn tips to get noticed.

There are times when you feel stuck in your career and need a boost! Carli Sidoti, a brand and marketing strategist, talks about how she was able to get unstuck in her career with a big transition. Learn five ways to get unstuck in your career.

Colette Fortin, a divorce mediator turned business coach provides a framework for having difficult conversations that may change your perspective on how to view tough conversations. Learn the types of difficult conversations, different ways to view them, and how to get to the zone of yes using the model and continue the path forward.

Layoffs are a fact of life if you work in marketing or advertising. Marketing leadership coach and consultant Elizabeth Coluby shares her personal experience and tips on how to survive and thrive after a layoff.

In this episode, Kelly Callahan-Poe and Julia McDowell provide 5 entry-level interview tips for marketing and advertising jobs. Today employers take an average of 6-8 seconds to review a resume. While hard skills make up the majority of a resume, it’s the soft skills that make or break your ability to get hired. Learn the top 5 ways to sell yourself with a bonus 5 at the end of the episode.