This episode ain’t a swim in the kiddy pool.

On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. 

As the co-founder and President of Zappi, an agile market research platform built to empower creators globally with smart, quick, and actionable data to inspire, optimize, and validate their ideas, Barry shares lead generation tips and intimate insights on the importance of customer and people-centric methods, emphasizing the significance of making genuine, human connections with all types of people, regardless of their position within a company. He also discusses the role of GenAI for both marketing automation and in today’s market research and its ability to deliver actionable results.  

“How can we give people tangible advice [today],” Barry asks “[so we can] make their jobs better tomorrow?”

McKinney and Barry also highlight the missteps in market research, pointing out how businesses can either miss out on, or flat out ignore, the massive shift towards AI, as well as focusing solely on results and not relationships. Either extreme is a recipe for disaster in today’s business landscape that requires data-driven insights for smart marketing. 

SPONSORS:

Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book: 

Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind

The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.

But don’t let the learning stop there!

Join Fieldwork and the insights industry on Tuesday, July 9th, as we celebrate Global Focus Group Day! This day is all about recognizing the heroes of market research - those who dive into conversations to uncover the insights that shape business decisions. It’s a day to honor the power of face-to-face interactions and the "AHA" moments they bring.

Want to join the celebration? It's simple! On July 9th, use the hashtags #GlobalFocusGroupDay and #FaceToFaceMRX on social media. Share your stories, inspirations, challenges, and triumphs in qualitative research. And don’t forget to sign up at fieldwork.com/global-focus-group-day to receive a celebration box in the mail!

So, mark your calendars for July 9th. Use #GlobalFocusGroupDay and #FaceToFaceMRX. Celebrate the amazing work that drives impactful business decisions. Happy Global Focus Group Day!