There are two people that everybody targets in ads but also in marketing that Adam refuses to: The Die Hards and the On the Fencers. These two groups are constantly targeted to come over to another step but there's something people never consider. There's a better way. There's a third client not enough people are targeting, probably because there's often less of them out there. Do you dare go for this golden goose and want to know just how to guide them into your community? You know just what to do then…