From growing up in California’s Imperial Valley with farming parents to running eight marathons, Sonia Coyle’s journey is one of grit, reinvention, and strength. After dropping out of San Diego State, she entered the aerospace world, raised three boys, navigated divorce, and chased joy through dancing and new adventures. Her path took her all the way to England, where she became an accountant, before returning to the U.S. and stepping into the world of tree care with her partner, Tom. Recorded live at the ISA Western Chapter Conference, this episode is about resilience, new chapters, and finding your place—no matter how unexpected.

At just 12 years old, Sophie Arnold started her journey into the treetops—and she hasn’t looked down since. Trained through an academy and known for her creative “Poor Man’s Pantin” rope ascender setup, Sophie is already limb walking big trees and refining her skills with serious intention. With her sights set on competition climbing once she turns 16, she’s all about learning, pushing limits, and sharing knowledge with other kids. Her motto? “Always go slow. Pay attention. Trust your gut.” This episode is a glimpse into the future of arboriculture—and the bright, fearless young climber leading the way.

Born in Newport Beach, CA, Sam Cubeiro was diagnosed with type 1 diabetes at age 4—but that didn’t stop him from embracing the outdoors. From diabetes camps to a fly-fishing trip at a Colorado dude ranch, Sam discovered a lifelong passion for nature, adventure, and purpose-driven work. His journey took him from turkey hunting in Kentucky to interning at an outdoor investment firm, working at Facebook, and eventually joining Alpine Investors. Today, he’s building Canopy—a growing network of tree care companies focused on safety, training, and helping founders scale sustainably. This episode dives into how personal passion can lead to professional impact.

AI is here, and for the first time, it’s accessible to everyone—not just programmers. In this episode, Suzanne Guzman, a certified prompt engineer and author, breaks down how AI works, why communication is key, and how anyone can start using it today.

We’ll explore large language models, automation, and how AI can enhance businesses—including unexpected industries like tree care. Learn how to prompt effectively, iterate, and use AI as a tool to refine your brand and workflow. AI is only getting smarter—so don’t wait to get started!

Born and raised in Bucks County, PA, our guest started rock climbing before he could even walk. By age 10, he was rappelling, and by 18, he was climbing competitively. His passion for heights led him into tree climbing, where he learned the right way to climb safely with Lindsey Tree Removal.

After years in the industry, he took a break before returning to climbing with a renewed mindset. Along the way, he battled drug and alcohol addiction, now celebrating 9 years of sobriety—not anti-good time, just anti-letting it run your life.

Now a contract climber and instructor working all over the Northeast, he's dedicated to safety and training. Married for 8 years with a new baby, he's focused on rebuilding relationships, mentoring climbers, and sharing his journey of resilience.

Tune in for stories of climbing, discipline, and the highs and lows of the journey.

With 20 years in journalism, Milly Stiles has built a career diving deep into industries that fascinate her. From newspapers to parenting magazines to marketing, her path led her to Arbor Times, where she now serves as editor. Covering everything from equipment and plant healthcare to business insights, Milly values the arborist community’s respect for veterans and safety. Got a story idea or expertise to share? Reach out at [email protected]—because every voice in the industry matters.

From semi-pro musician to entrepreneur, Dr. Jean The Results Queen has spent 24 years helping businesses grow and thrive. She dives into the realities of business partnerships, leadership, and the four key functions of every company—marketing, sales, operations, and finance. Success isn’t solo; top performers build strong teams. Whether you need to change, end, or embrace a situation, Dr. Jean helps you think Z to A—start with the goal and map the path to get there.

After 17 years in the pawn industry, Rhonda Bell found a new passion in arborist gear. Now at Tree Tools USA, a female-owned arborist superstore, she helps pros test saddles, take manufacturer-led classes, and gear up for events like Pizza & PPE. Join Rhonda as she shares industry insights, gear tips, and her journey from the counter to the canopy.

Introducing Hands Up—the game-changing retention connector from Hexarope. This knotless choking device for rigging and speed lining offers unmatched simplicity and efficiency, with three sizes rated for 4, 6, and 8 tons. Designed by expert splicers in France, Hexarope is redefining rigging safety with durable, no-moving-parts innovation. While Hands Up isn’t in the U.S. yet, it’s set to make waves in 2025. Tune in to learn how this revolutionary tool is increasing efficiency, safety, and ease of use for arborists and riggers worldwide!

From dirtbag college groundsman to pro golfer in Hawaii, world-traveling adventure guide, and now a key account rep for Arborwear—Kevin Tierney’s journey is anything but ordinary. After 12 years leading tours across 35 countries with Backroads, he found his way to Arborwear, where rugged meets functional in workwear. Tune in as we dive into Kevin’s wild path, the tight-knit tree care industry, and the gear that keeps it all going.