Twofivesix: Gaming and Marketing

We're shining the spotlight on Chris Norris, the exec from Electronic Arts who's dialing up the positive play in gaming communities. Chris is the Senior Director of Player Connection at EA.We had a great conversation, treading the path of evolution of social interactions in video games - from the cozy comfort of couch co-op play to making friends in the far reaches of the globe. We also explored how game makers developers can inspire better behavior in players and debunk the widespread belief...

When marketers think of in-game advertising, they jump to big-budget executions like building a universe in Roblox. But overlooking performance marketing in-games is a big mistake.I spoke to Simon Spaull, CRO and Co-Founder of in-game advertising company GADSME, about:how in-game advertising developedwhy many in-game advertising algorithms punish non-gaming brandshow to capture the right KPIswhat to tell your media agency/buyerThis episode was hosted by Jamin Warren. Music was provided by Lus...

From Travis Scott to Marvel's Avengers, Fortnite has built a macrocosm of events containing some of the biggest names in entertainment today. Its continued development beyond a 1 vs. 99 shooter game into a destination for IP crossover has media analysts speculating: can Fortnite build the Metaverse?This episode, CEO Jamin Warren speaks with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss the Metaverse, the extent to which Fortnite's brand partnerships build ...

We spoke with Rebecca, Director of Digital Product Management at Ad Council, about the inherent potential of technology, games, and digital media for creating social change; the differences between traditional marketing and PSA development; and how Guild Wars 2 proved to be the perfect place to Seize the Awkward.This episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks t...

This episode, Twofivesix CEO Jamin Warren spoke with content strategist Paolo Yumol and junior audience strategist Lyn Rafil to discuss how YouTube fits into the larger online media ecosystem, why people actually watch gaming on YouTube, and the hurdles that brands face when trying to break into the space.This episode was hosted by Jamin Warren. Music was provided by Lusine.Twofivesix is a strategic consultancy that helps brands engage with gamers. Founder and CEO Jamin Warren speaks to exper...

While marketers turn their heads towards high-profile partnerships in esports, Fortnite, and Twitch, it becomes easy to forget a major portion of the gaming audience: the mobile gamer. The global mobile gaming market is estimated to reach over $77 billion in revenue by the end of 2020. There are many reasons for the persistent growth and player retention in the space, and to learn more, we spoke to Sarah Chafer, EVP of global ad sales at Tapjoy.Tapjoy connects game publishers and advertisers,...

One of the biggest success stories from the world of games has been charity fundraisers. While public perception of "gamers" doesn't include philanthropy, the reality couldn't be further from the truth. More than $42 million has been pledged to charity over the last decade—all from gamers supporting their favorite causes."I don't think it has anything to do with video games, to be honest," Alyssa Sweetman, diversity and charity platform manager at Twitch says about the success of fundraisers....

Our guest this episode is Doron Nir, CEO, and co-founder of StreamElements. With over a decade of experience in the games’ world, Doron brings together his expertise in digital game design, software development, and teaching in the development of StreamElements. It’s pretty clear that a new generation of celebrities has risen from the world of game streaming and live content creation, but achieving this level of success doesn’t come without intensive work. The title “content creator” co...

Our guest this episode is Siena Nahl, head of Gaming and Esports Partnerships at Tumblr. The platform has grown into a robust and diverse social network for art, entertainment, and, perhaps most notably, fandom. As an ecosystem of microblogs, Tumblr offers users the opportunity to develop close-knit communities around the games, characters, and stories they love--and Siena’s role at Tumblr places her right at the forefront.Siena works alongside esports competitors, voice actors, indie g...

As the director of strategic business development at Sansar, Sam Distaso has scaled the platform into the premier social VR live events company. With Twofivesix’s help, he also identified, negotiated, and executed industry-first partnerships with leading EDM record label, Monstercat.We spoke to him about the challenges of social VR, the potential of the technology, and targeting the elusive gamer audience.Like what you see? Subscribe to our newsletter and podcast.Here are highlights from the ...