Dan Caldwell, Co-Founder and President of TapouT. Started In 1997 when he and a Partner put what little money they had together, and formed the apparel company whose revenues are now in the hundreds of Millions!

The brand, now instantly recognizable by people around the world, is the industry leader in its space, and makes an entire line of clothing, footwear, training equipment, accessories, as well as a Sports Drink, TapouTXT Workout, a Magazine and has it's own TapouT Gyms!

Dan has been featured on CNN, FOX Business, Bloomberg News, a CNBC Business Special, Tony Robbins Infomercial, Forbes, INC. Magazine, The Wall Street Journal, and even a character in a video game.

For full show notes on all of our episodes, visit www.shellivarela.com/the-yes-effect-show!