Motivation is often treated as something leaders can manufacture from the outside — incentives, goals, performance systems. But without purpose, motivation rarely lasts.

In this episode, Ryan Rigterink breaks down why purpose is personal, contextual, and constantly evolving — and why leaders get motivation wrong when they assume it’s one-size-fits-all. We explore how identity, experience, and intention shape engagement, how trust underpins any meaningful motivation strategy, and why shared purpose isn’t about conformity, but alignment.

This conversation challenges inherited leadership assumptions and reframes work as a place for becoming — not just performing.

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