Inside the Founder

Tying your identity to external achievement is a set up


Listen Later

She had Salesforce. Then she had Google. Then she had a breakdown. Turns out, none of it was the point.

Alessia Citro, habits coach, podcast host, and author of an upcoming book, built her philosophy from the inside of a depression she never saw coming — and the answer she found had nothing to do with hustle.

We explore:

  • Why tying your identity to external achievement is a setup — and how to recognize when you're doing it
  • The neuroscience reason your brain is literally wired to keep you stuck (and why nothing is wrong with you)
  • How Alessia's grandparents' joint eulogy became the moment that changed everything
  • The five-stage Higher Self Habits Method: aware, align, audit, activate, ascend
  • Why habits feel boring — and the hierarchy of needs framework that shows why they're actually everything
  • How to blend the spiritual and the scientific to make change that actually sticks

If you've been grinding toward a destination and quietly wondering why you're not enjoying the ride — this one's for you.


  • 00:00 – Alessia's journey: Salesforce, Google, a week into a new job when the world shut down
  • 03:44 – Falling into depression when your identity is tied to performance
  • 05:37 – The woman on the plane who changed everything
  • 06:48 – Writing a eulogy for two people who lived almost 200 years — and the question it asked her
  • 08:16 – How Alessia accidentally fell into habits as her forever soapbox
  • 11:21 – Blending the spiritual and the science: why we're more than just the doing
  • 15:12 – The five-stage Higher Self Habits Method, explained
  • 17:54 – Why your brain hasn't had a software update in 2 million years, and what that means for change
  • 20:11 – Why our brains are energy hogs and how that keeps us in survival mode
  • 22:30 – Common misconceptions about habits, and Maslow's hierarchy as a place to start
  • 29:19 – Alessia's upcoming book: the hype girl on your bookshelf
  • 30:49 – What Alessia wishes she knew earlier


Connect:

Priya: ⁠@priya_p08⁠

Podcast: ⁠@insidethefounderpodcast_⁠

Instagram: alessiacitro_

Link to free gift from Alessia: http://alessiacitro.com/gift

Podcast: Inhabit with Alessia Citro & Friends



...more
View all episodesView all episodes
Download on the App Store

Inside the FounderBy Priya Patel