Tyla BioSnap a weekly updated Biography.
Tyla, the Grammy-winning South African sensation behind the billion-stream hit Water, just inked a game-changing deal thats set to rocket her career into K-pop empire territory. On December 16, HYBE announced the launch of NFO LLC, a joint venture with her managers Brandon Hixon and Colin Gayle, handing the entertainment giant reins over her global management, touring, marketing, and brand partnerships.[1][5][9] HYBE CEO Lee Jae-sang hailed it as a turning point for amplifying African artists worldwide, with Hixon and Gayle echoing that its primed to unleash unlimited potential while keeping those amapiano roots intact.[1] This move, buzzing across outlets like Korea JoongAng Daily and Pollstar, could redefine her trajectory long-term, blending her 39 million Spotify listeners with HYBEs powerhouse network.[5]
Fresh off wrapping her We Wanna Party Tour, Tyla headlined Sole DXB in Dubai on December 13, pulling the festivals biggest crowd with a sensual, TikTok-era set channeling Water and her viral smash Chanel, which just cracked Spotifys global top 25.[6][4] Days later, on December 17, The National named it among the UAEs top 20 shows of 2025, praising her princess-treatment anthems that resonate with a new generation of fans.[6] She also blazed Soundstorm 2025 in Riyadh, delivering bass-heavy bops like Is It that had crowds chanting Tyla, We Wanna Party, per That Grape Juice.[3]
Social media stirred drama on December 14 when her X account reposted a shady tweet telling Nicki Minaj to go away and delete social media, sparking feud speculation amid Nickis political posts.[4][12] Tyla quickly deleted it, then posted an Instagram clip of Nickis Your Love captioned In trouble on the net again, hinting at a hack alongside other odd reposts.[4] Fans split, but it fizzled fast. That same week, a tiger-walking video from her Middle East tour drew PETA ire for possible animal abuse, with the group slamming it as unethical; Tyla shrugged it off on Instagram as everybody makes mistakes, tying into her Tygers fanbase theme.[8]
Unconfirmed whispers of dating Travis Scott swirl from their Water remix and PBT collab, plus cozy promo appearances, but insiders call it pure business chemistry, with Tyla insisting shes single and career-focused.[7] No public appearances or fresh business drops since, but Chanels momentum and this HYBE alliance scream superstardom ahead.
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