The landscape for professional athletes continually changes over the years. Sponsorships, sport broadcasts, social media, and now a global pandemic have shifted the perceptions of value and added or subtracted required skillsets.

We speak with Tyrone Rawlins, a professional Kite Boarder turned athlete manager (with a few other stops along the way), about how the covid pandemic has changed the game for professional and aspiring athletes.

The behind the scenes world of being a professional athlete is not often understood clearly from those outside of it. How do you make the "dream" become a reality? What are the common mistakes that athletes are making? How do I understand my value to a brand and make sure I'm not over or underselling myself? These are some of the few questions we try and get to the bottom of in our conversation with Tyrone.

For the ALL RIDE episode we mentioned with Alan Hatherly on switching teams: https://youtu.be/hBV8LhdPc8I

To see more of what are about and what we get up to, head over to our website www.wildair.co.za or our Instagram page @wildairtv