Our Guest this week is Margartia Vasilevskaya, a mobile gaming user acquisition expert. Margarita's background in games marketing is vast, spanning from social casino to hard and midcore strategy games.

This week we discuss universal truths of UA buying across game genres. We talk about the importance of platform and creative diversity, and that fitting algorithms to player segments can be as important as fitting creative. We dive deep into how an app’s monetization model can inform your user acquisition strategy and geo-mix.

Plus, MOLOCO raises $150M Series C, Embracer Group acquires 3 developers, and Mountaintop raises $30M Series A.

Guest: Margarita Vasilevskaya

References

MOLOCO raises $150M Series C led by Tiger Global at a $1.5B valuation

Embracer Groups gets more than 200 game devs as it ads 3 more acquisitions

Mountaintop raises $30M Series A

App Of The Week

Axie: Infinity

The Ants: Underground Kingdom

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