UBCNews - Marketing

UBCNews - Marketing

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UBCNews - Marketing episodes

  • Shopping For A Gift For A First-Time Parent? Don't Make These Common Mistakes!

    So you've just heard the exciting news - your friend or family member is about to become a parent for the first time. You want to get them something special, something meaningful, but here's the thing - most people actually get it wrong. Today we're talking about the common mistakes gift-givers make when shopping for new parents, and more importantly, what you should be doing instead.

    Ginger Hill Creations
    City: Austin
    Address: 11320 North FM 620
    Website: https://gingerhillcreations.com/

    8 min
  • Worried Your Startup Will Fail? What Smart Founders Do Differently From Day One

    Let's talk about something nobody warns you about when you decide to start a company. Roughly nine out of ten startups fail, and here's the uncomfortable truth: most of them fail for the same reasons, over and over again.

    So what separates the founders who make it from those who don't? It's not always the best idea or the most funding. Often, it comes down to avoiding a handful of predictable mistakes that sink early-stage companies before they ever get traction.
    The first one is scaling too fast. You get some early wins, maybe a few customers or a bit of press, and suddenly you're hiring like crazy and spending on marketing before you've actually proven your model works. That burns through cash faster than you'd believe, and unwinding those decisions is brutal.
    Then there's building in isolation. Founders fall in love with their solution and forget to check whether anyone actually has the problem they're solving. The fix is simple but uncomfortable: talk to real customers before you build, during development, and after you launch. Customer discovery never stops.
    Co-founder conflict is another big one. Misaligned expectations around equity, roles, and decision-making create fractures that become impossible to repair. The founders who survive treat that relationship like the most important hire they'll ever make, because it is.
    And then there's the runway problem. Too many founders don't know their burn rate to the dollar, and they run out of money while still having a viable product. Smart founders watch the clock obsessively and adjust course before things get desperate.
    The pattern here is clear: the entrepreneurs who build lasting companies are the ones who learn from those who came before them. They consume founder stories, study case studies, and treat other people's expensive lessons as free education.
    That's exactly what publications like Spotlight on Startups focus on—sharing authentic founder journeys, including the setbacks and pivots that most success stories leave out. If you want to learn from entrepreneurs who've been through it, click on the link in the description to explore real startup stories and founder insights at Spotlight on Startups.
    Spotlight on Startups
    City: Laguna Niguel
    Address: 110 Chandon
    Website: https://spotlightonstartups.com
    Phone: +1 909 354 6605

    3 min
  • Inside the Attention Economy: Why Brands with Intentionality Will Win

    Hello listeners and welcome to our series on marketing strategy. Today we're getting right down to brands' core intentions and how it fares in today's attention economy.

    So What Actually Is the Attention Economy?

    The average person now encounters an overwhelming number of branded messages each day, a reality that has transformed attention into a scarce commercial resource. In this crowded environment, visibility is increasingly affordable while meaningful connection is harder to secure. The result is a proliferation of content that often wins immediate notice but fails to produce loyalty or long-term value.

    So what is The Core Problem? Are we just creating noise without any meaning?

    Many organizations react to saturation by producing ever more content, chasing trends and platform algorithms. Such tactics can create short-lived spikes in engagement yet seldom translate into retention, advocacy, or a coherent brand identity. Research from the Edelman Trust Barometer finds that a clear sense of purpose influences purchasing decisions; audiences respond when brands communicate meaning, not just presence. In an attention economy defined by momentary reactions, the deeper challenge is shifting from ephemeral visibility to coherent significance.

    Practical Approaches to Move From Attention to Intention Brands that succeed amid content overflow treat attention as an outcome of deliberate design rather than as an objective in itself. The following practices have proven effective for organizations intent on turning brief moments of notice into durable relationships:

    Define the emotional aim before producing content: specify what feeling each campaign should evoke and why that feeling matters to the brand’s long-term positioning. Prioritize coherence over frequency: ensure that new assets align with existing narrative threads and reinforce a consistent point of view. Reclaim surprise and sensory detail: introduce unexpected elements—sound, texture, or an authentic human moment—that interrupt habitual scrolling and invite deeper attention. Measure what matters: track retention, repeat engagement, and advocacy rather than vanity metrics alone. Embed intention across teams: make the pursuit of meaningful connection an organizational responsibility, not only a marketing brief. Brands as Commentators, Not the Story Marketing agencies and consultancies increasingly argue that intention should guide creative execution. LO:LA, among others, has highlighted the distinction between attention and intention: attention can be bought or mimicked, while intention requires conviction, leadership, and disciplined choices about what to say and how to behave. Framing marketing around what a brand means, rather than merely what it makes, raises the likelihood that grabbing customers' attention will turn into recall and brand preference.

    As automated tools and AI make it easier to generate content at scale, the differentiator will be human judgment. Intention cannot be fully automated; it must be defined, practiced, and defended. Brands that invest in this work position themselves to capture not only attention but the deeper outcomes that sustain growth: trust, loyalty, and advocacy.

    For more information, visit the link in the descripton.

    London : Los Angeles (LO:LA)
    City: El Segundo
    Address: 840 Apollo Street
    Website: https://www.thelolaagency.com

    4 min
  • Marketing Agency On Retainer: Is It Worth It In The AI Automation Era?

    Here's a question that makes most business owners uncomfortable: Can you explain exactly what your marketing agency did for you last month?

    Not the vague "strategy and account management" line from the invoice. What did they actually do that moved your business forward?

    If you're struggling to answer that, you're not alone. Most companies spend between five thousand and fifteen thousand dollars monthly on marketing services without a clear picture of what they're getting. The invoices arrive. The meetings happen. The reports look professional. But six months in, you're still wondering when the phone will start ringing more often.

    The marketing industry has a dirty little secret: most of what traditional agencies charge for doesn't actually produce results. You're paying for coordination, for account managers, for revision rounds and approval cycles. Meanwhile, the work that actually matters—the technical fixes, the automation setup, the testing and optimization—gets buried under layers of administrative overhead.

    Let's talk real numbers for a second. A typical traditional agency contract costs around one hundred sixty thousand dollars over twelve months when you factor in all the extras they don't mention upfront. That's the retainer, plus creative fees, plus tool subscriptions, plus your time in endless meetings. And you're locked in for six to twelve months whether it's working or not.

    Compare that to AI-powered business optimization, where consultants analyze what's actually broken in your business and fix those specific problems. We're talking about complete implementations that cost twelve to twenty-five thousand dollars one-time, then they're done. The systems keep working without monthly fees piling up.

    One consultant who specializes in this approach described a recent client who went from five hundred to fifteen thousand monthly website visitors in ninety days. Not through creative genius or brand positioning workshops, but through technical fixes, automated content scheduling, and SEO improvements. Another business cut operational errors by one hundred seventy-five percent using AI agents to handle the repetitive tasks that humans kept messing up.

    The difference isn't just cost. It's speed. Traditional agencies need six to nine months before you see meaningful changes because everything moves through approval chains and revision cycles. AI-driven optimization produces visible improvements in sixty to ninety days because the automation doesn't need permission to test and adjust.

    The marketing world changed. The question now is whether you want to keep paying for the old model or invest in what actually works. If you're ready to stop guessing and start seeing real results, AI Marketing Factory offers free business audits that identify exactly where your time and money are leaking. Check out the link in the description to learn more.

    AI Marketing Factory
    City: Whitby
    Address: 32 Lake Trail way
    Website: https://www.skool.com/ai-marketing-reality/about?ref=8204dd6e1e6740d5932008e363c5f46b

    4 min
  • GoHighLevel rolls out Black Friday and Cyber Monday deals

    GoHighLevel, a marketing automation and CRM platform used by agencies and growing service businesses, confirms its 2025 Black Friday and Cyber Monday promotions. The program reduces entry costs for new customers and offers upgrade savings for current users. Agencies adopting automation, CRM workflows and AI-driven content tools gain a faster setup path with lower monthly and annual pricing. Netpartners Marketing and strategist Zoltan Juhasz support the rollout by providing practical guidance on structured content systems that improve visibility in search engines and AI answer engines. New users receive 50 percent off for three months, and existing accounts can access up to 25 percent off when upgrading or switching to annual billing.

    Full promotion details:

    https://ghl-services-playbooks-automation-crm-marketing.ghost.io/gohighlevel-black-friday-cyber-monday-2025/

    Direct Links:

    GoHighLevel Black Friday 2025 Offer for New Users:

    https://www.gohighlevel.com/black-friday-2025?fp_ref=details

    GoHighLevel Cyber Monday 2025 Offer for New Users:

    https://www.gohighlevel.com/cyber-monday-2025?fp_ref=details

    GoHighLevel Holiday Promo for Existing Users:

    https://app.gohighlevel.com/holiday-promos?fp_ref=details

    Promo Schedule:

    Black Friday Week runs from November 24 2025 through November 30 2025, using Pacific Standard Time.

    Cyber Monday Week runs from December 1 2025 through December 7 2025, using Pacific Standard Time.

    GoHighLevel includes automation workflows, CRM pipeline tools, SMS and email communications, chatbots, call routing and multiplatform ad management. Agencies using the platform consolidate marketing tasks, manage client communication channels and create structured content that aligns with search engine requirements and AI model indexing.

    Agencies and small businesses using GoHighLevel during the promo period gain a faster path to full automation setup. New accounts can launch pipelines, booking flows and message sequences without stacking extra software. Existing users switching to annual plans lock in lower costs while expanding into call tracking, workflow automation and integrated ad tools. The goal is straightforward: reduce platform bloat, simplify client communication and cut the time needed to run daily operations.

    About Netpartners Marketing / Zoltan Juhasz provides automation systems, CRM setup and content optimization information services for agencies and small businesses.

    About GoHighLevel: GoHighLevel offers marketing automation, CRM, SMS, chatbot and multiplatform advertising tools for agencies and service companies.

    Affiliate Notice : Netpartners Marketing and Zoltan Juhasz may receive compensation for sign-ups or upgrades completed through included links.

    Contact Netpartners Marketing / Zoltan Juhasz

    Netpartners.Marketing
    City: Tualatin
    Address: 11407 SW Amu St
    Website: https://netpartners.marketing

    4 min
  • Fix Your Off-Season Revenue Gap With Better Destination Management Tools

    Here’s something most tourism boards get backwards: they slash their marketing budgets the exact moment they should be spending more. When visitor numbers drop during slow months, the knee-jerk reaction is to cut costs and wait for the busy season to return. But here’s the thing: those quiet months are when travelers are actively researching their next trip, scrolling through options, and trying to decide where they’ll actually spend their money. If you’re not capturing their attention during that research phase, you’ve already lost them to a competitor who was paying attention.

    The revenue gaps that come with seasonal tourism aren’t just annoying—they’re devastating for local businesses trying to keep their doors open and staff employed year-round. And the biggest problem isn’t that fewer people want to visit during the off-season months. The real issue is that most destinations have no system in place to capture leads when travelers are in research mode but haven’t committed to a location yet. Someone visits your website in February, browses around, gets interested, then leaves. Without any way to follow up, that interested visitor just evaporates into thin air. Three weeks later, they booked a trip somewhere else because that destination stayed in touch while you went silent.
    Traditional tourism marketing treats website visitors like they’re going to book on impulse if they see something pretty. That works great during summer or the holidays when people are actively searching for your specific destination, and demand is through the roof. But during slower months, travelers are comparison shopping across dozens of destinations, taking their time, weighing their options. They might spend weeks deciding where to go. When you cut your ad spending during these exact periods, you’re making yourself invisible right when potential visitors are making their decisions. Less visibility means fewer people even know your destination exists as an option.
    So what’s the fix? Smart destinations have figured out that the goal isn’t to get someone to book immediately. It’s to capture their contact information so you can stay in the conversation throughout their planning process. When you create digital experiences that actually help travelers rather than just pitching at them, people are willing to hand over their email addresses in exchange for useful content. Virtual tours that let them explore your destination from their couch, interactive maps showing hidden spots, planning tools that make trip logistics easier—these things keep people engaged longer and make them far more likely to provide their contact details. You’re shifting from hoping for an instant booking to building a relationship that eventually leads to a reservation.
    The destinations that succeed during quiet periods give travelers genuinely good reasons to share their information without feeling like they’re signing up for spam. Planning guides that help them budget their trip, event calendars showing what’s happening when they might visit, worksheets for organizing their itinerary, insider tips from locals—all of this provides immediate value while showing you actually understand what travelers need. Early bird deals exclusive to email subscribers create urgency while building a list of people who are genuinely interested in your destination. Trip calculators, weather comparison tools, activity quizzes that recommend personalized experiences—these planning helpers collect valuable information about what people want while keeping them engaged with your website. And when you share local secrets through resident interviews and neighborhood guides, you position your destination as offering authentic experiences that generic tourist spots can’t replicate.
    Here’s something crucial that a lot of destinations miss: honesty actually works better than hype. Social media has made it impossible to oversell your destination because travelers will find out the truth within minutes of posting a review. Being upfront about weather conditions during slower months, which attractions have limited hours, and what services might be reduced—this transparency builds trust with people who appreciate knowing exactly what they’re getting. Travelers planning off-season trips often prefer destinations that are honest about trade-offs rather than ones that oversell and disappoint.
    Now, following up manually with every person who downloads a guide or signs up for updates becomes impossible once your contact list starts growing. That’s where marketing automation becomes essential. You can send personalized emails based on what people clicked, what content they downloaded, and when they’re planning to travel. Automated sequences nurture those leads over weeks or months without overwhelming your small team, gradually addressing their concerns and keeping your destination top of mind during their decision-making process.
    When you’re evaluating tools for capturing and managing leads, you need systems that connect with your existing booking platforms, databases, and analytics so you’re building complete visitor profiles instead of scattered contact lists. The tools absolutely must work flawlessly on mobile devices because most travel research happens on phones now—if your forms and pages don’t load properly, you’ll lose leads to frustration. You also need systems that handle privacy requirements properly since different regions have different data protection laws. And think about scalability because a system that handles a few hundred leads monthly might completely crash when your marketing efforts succeed and volume increases significantly.
    Destinations that master off-season lead capture can smooth out those brutal revenue bumps while building relationships with visitors who actually value experiencing places without the crowds.
    Click the link in the description to learn more about strategic approaches to managing visitor flow throughout the entire year, rather than just hoping for the best during slow months and scrambling when the busy season hits.​​​​​​​​​​​​​​​​
    Roundology
    City: Albany
    Address: 90 State St
    Website: https://www.roundology.co
    7 min
  • Text Messages Still Work—Here’s Why Your Business Should Be Using Them

    If you’ve been wondering whether SMS marketing is still relevant in 2025, the answer is a clear yes—and Kyrios Systems just released a free guide that explains why.

    Titled “Boost Your Business: 5 Reasons to Choose SMS Marketing,” the article breaks down why text message marketing is not only alive and well—but actually one of the most powerful (and underused) tools available to small businesses today.

    “SMS marketing works because it reaches people where they already are—with short, timely messages that don’t get buried,” writes the Kyrios team.

    The article covers five psychological and strategic advantages of SMS over traditional channels like email or social:

    It’s Instant - Most text messages are opened within minutes

    It Gets Engagement - SMS open rates are much higher than email
    It Feels Personal - Without being overwhelming or invasive
    It Converts - Thanks to urgency, clarity, and direct calls-to-action
    It Builds Trust - Customers appreciate timely, useful updates

    Unlike email newsletters, SMS shines when it’s part of an ongoing conversation. The Kyrios guide includes examples of how to use SMS for appointment reminders, flash sales, cart recovery, service updates, and segmented offers.

    What makes this especially useful is that Kyrios users can automate these campaigns inside the platform—combining CRM, email, and SMS into one streamlined workflow.

    By combining SMS with other marketing tools in the Kyrios platform, business owners can create smarter campaigns that meet their audience where they are—without switching between software or wasting time on manual follow-up. It’s about making messaging more effective and less chaotic.

    Read the full article at the link in the description.

    Here's a little about Kyrios... Kyrios is a business automation platform designed for small and growing businesses. From CRM and email to SMS, scheduling, AI, and automation, Kyrios helps companies simplify operations and grow—all from one powerful dashboard.

    Kyrios Systems
    City: Hoover
    Address: 1236 Blue Ridge Blvd
    Website: https://kyriossystems.com

    3 min
  • Kyrios Just Made Managing Social and Trends Way Easier

    If you’ve ever struggled to stay on top of customer comments or find what’s trending before building your content calendar, you’re not alone. Social media is fast, noisy, and fragmented—and managing it across multiple platforms is a full-time job.

    That’s why Kyrios Systems just released a major update to its all-in-one social media management platform, making it even easier for business owners to engage, track trends, and simplify their entire workflow.

    The Kyrios Social Planner—included in every Kyrios plan—now offers two powerful new features designed to give you more control and insight without leaving the platform.

    You can now view and respond to Facebook comments right inside Kyrios. No more bouncing between tabs or missing messages in Meta’s maze of notifications.

    Even better, this feature includes like and react options, threaded conversations, and smart filtering tools to focus only on the conversations that matter most. Whether you’re managing one page or several, you now have a centralized place to handle customer interactions—without losing speed or context.

    The second new addition is a social listening tool built to help you discover trending topics and search trends across Google, Pinterest, YouTube, TikTok, and Wikipedia. From one place, you can explore what your audience is talking about before you post, making it easier to plan high-relevance content.

    Future updates are already in the works to expand both of these features’ capabilities—making them foundational tools for marketers who want to stay ahead of the curve.

    These updates aren’t standalone—they build on an already robust Kyrios Social Planner. Users can connect multiple social accounts, schedule posts in advance, and manage all content from a unified dashboard. Now with engagement and research tools included, Kyrios continues to push toward its mission: helping small businesses streamline operations and replace scattered tools with one intelligent platform.

    If you’re looking to manage, engage, and plan smarter—not harder—Kyrios might be the platform for you.

    Learn more about the Kyrios Social Planner at the link in the description.

    Kyrios Systems
    City: Hoover
    Address: 1236 Blue Ridge Blvd
    Website: https://kyriossystems.com

    3 min
  • Seo In Vaughan Announces Seo Woodbridge Service For Ranking And Reviews Growth

    Seo In Vaughan has published a new report entitled 'Unlock SEO Woodbridge Secrets to Skyrocket Your Rankings', which sheds light on the most important aspects of how advanced Seo services focused on products and services of local businesses can improve search engine rankings, visibility, phone calls and sales significantly for business owners in the Concord area of Vaughan Ontario. This may be of interest to health service providers including chiropractors, dentists, spas, optometrists and vets; professional service providers such as accountants, lawyers and architects; and home service providers including electricians, plumbers, landscapers, kitchen or bathroom renovation experts, painters and more. These people and other interested individuals, can view the full report at https://seoinvaughan.com/unlock-seo-woodbridge-secrets-to-skyrocket-your-rankings/.

    The report includes several interesting pieces of information. One in particular is business owners who invest in professional Seo services are likely to find their business not only competing in local search engine results but dominating them within one year. This should be of particular interest to business owners in the Concord area of Vaughan Ontario because the benefits of ranking high in the search engines for local keywords related to a specific business are not just theoretical. More website visitors, leads, phone calls and sales can be directly related to higher search engine rankings of a properly designed website.

    One of the most important pieces of information the report tries to convey and communicate is basic Seo campaigns are essential and they often include keyword research to find the best opportunities to rank for terms people are already searching for, placing the desired keywords in strategic locations, citation building and more. But advanced Seo campaigns provide superior results. The best example of this is perhaps found in the following extract:

    'Advanced agencies go further, integrating digital marketing techniques like social media campaigns and regular content publishing to build traction and authority. This overall digital market approach is proven to keep Woodbridge businesses front and center in online search results, driving both click-through rates and conversions.'

    In discussing the report's creation, Paul, owner at Seo In Vaughan said:

    "It is important for business owners to understand the more effort a business puts into Seo, and the more consistently that effort is applied over time, the better the results will be. And, some of the competitors of a business are serious about their own Seo efforts too. So it is essential to at least match what the top businesses in a marketplace are doing. It is better to do even more than the top competitors in order to catch and then surpass them."

    Regular readers of Seo In Vaughan will notice the report takes a familiar tone, which has been described as 'super relevant'.

    Seo In Vaughan now welcomes comments and questions from readers, in relation to the report, as they are intent on discovering the concerns and desires of each individual business owner and to help them become aware of what is involved in reaching their goals for marketing and business growth. The reason is simply because realistic goals, based on the reality of where a business currently stands in their marketplace for visibility, and what is required to attain a goal, are the cornerstones of consistent success.

    Anyone who has a specific question about a past, present, or future report can contact Seo In Vaughan via their website at https://seoinvaughan.com/.

    The complete report is available to view in full at https://seoinvaughan.com/unlock-seo-woodbridge-secrets-to-skyrocket-your-rankings/.

    Seo In Vaughan
    City: Vaughan
    Address: Bowes Rd
    Website: https://seoinvaughan.com
    Phone: +1 365 615 5553
    5 min
  • Improve brand presence online, Increase conversions across all traffic sources.

    Earlier today, Rankburn announced the launch of its new Organic content and traffic creation service, set to go live 31-10-2025. For anyone with even a passing interest in the world of Marketing Solutions, this new development will be worth paying attention to, as it's set to shake things up.

    Currently, with even a passing glance, a person will notice How much traction the website gains in a short period of time. The ceo at Rankburn, Brett Jackson, makes a point of saying "things are going to change when our Organic content and traffic creation service launches".

    Brett Jackson continues... "Where you'll always see our competitors doing the same old thing, we will Be disruptive, in a good way, resulting in your website and content being seen.. We do this because we believe most businesses dont have the time or skill to get their business marketed properly. Ultimately this is going to be a huge benefit to our customers because customers will see a steady growth in traffic, leads and conversion, resulting in more sales, and more revenue."

    Rankburn was established in August 2020. It has been doing business 5 years and it has always aimed to To help businesses Reach Buyers That Are Searching For Their Products and Services they Have To Offer Right Now Gives Long Term & Sustainable Traffic Growth With Initial Exposure Coming Within 30 Days Establishes their Business In Key Areas The Competition Overlooks With A Tailored Done For U Method & Improves their Online Reputation Further Increasing Sales.

    Currently, the closest thing to Rankburn's Organic content and traffic creation service is :There is NOTHING like this service available. It is unique, but Rankburn improved on this by Identifying key areas of business that nobody else was catering for, and mastered them.. This alone is predicted to make Rankburn's Organic content and traffic creation service more popular with customers in the Marketing Solutions space, quickly.

    Once again, the Organic content and traffic creation service is set to launch 31-10-2025. To find out more, the place to visit is https://rankburn.com

    Rank Burn
    City: Luganville
    Address: Lot 16 Barrier Beach Luganville
    Website: https://rankburn.com

    3 min

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