Google and other search websites will look at your website address - the domain name - and use it to rank your site in their search results. That’s why a keyword-rich domain name should be one of your first steps in creating a real estate niche or neighbourhood website.

When building a “niche” or “farm area” real estate website, ensure that you can get the data feed of listings for that specific target area onto the website that you’re building. Automated listings save you valuable time...

So, you want a highly-ranked “niche” or “farm area” website for your real estate business? First things first, you have to decide what you are going to target, and make sure you have a clear shot at showing up high on Google’s search rankings.

A farm-area website can be very lucrative. Don’t get stuck thinking that your website has to appeal to everyone. Consider, instead, a series of websites that each appealed to segments of the market that you would be thrilled to serve.

As a Realtor, if you want to show up on Google for a search term other than your name, target something narrow. Let me show you the ten steps to creating such a website.

Let a second website speak to the clients and properties you’re passionate about. It can help position you as an expert in your field, and climb to the top of Google with comparitavely minimal effort.