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In the episode In The Club powered by Club Colors, Laurie Buman, the Director of Design and Identity at the University of Chicago, delves into the branding and marketing strategies behind the award-winning Big Brains podcast at the University of Chicago. Discussing the alignment of various university functions, the refreshed branding efforts in 2019, and the importance of creative and fun elements in branding, the conversation highlights the role of centralized documents and licensing sheets in maintaining brand integrity. Additional topics include the challenges and rewards of mission-driven design, insights into creating engaging initiatives such as scavenger hunts, and managing color schemes and logo use across departments. With tips for young designers and reflections on collaborative projects, this episode offers a comprehensive look at maintaining a cohesive and dynamic university brand.
KEY TAKEAWAYS
QUOTES
Connect and learn more about Laurie Buman.
https://www.linkedin.com/in/laurie-buman-b8ab715/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
5
3434 ratings
In the episode In The Club powered by Club Colors, Laurie Buman, the Director of Design and Identity at the University of Chicago, delves into the branding and marketing strategies behind the award-winning Big Brains podcast at the University of Chicago. Discussing the alignment of various university functions, the refreshed branding efforts in 2019, and the importance of creative and fun elements in branding, the conversation highlights the role of centralized documents and licensing sheets in maintaining brand integrity. Additional topics include the challenges and rewards of mission-driven design, insights into creating engaging initiatives such as scavenger hunts, and managing color schemes and logo use across departments. With tips for young designers and reflections on collaborative projects, this episode offers a comprehensive look at maintaining a cohesive and dynamic university brand.
KEY TAKEAWAYS
QUOTES
Connect and learn more about Laurie Buman.
https://www.linkedin.com/in/laurie-buman-b8ab715/
If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!
Club Colors: https://www.clubcolors.com/
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